This video marked the directing debut of the multi-talented Chris Knox. Capturing the energy of The Clean's legendary first single, the clip memorably broke with local music promo standards (lip-synching, filming inside a studio etc) and set the template for Knox’s cheap but effective DIY method. He shot the band walking (and lying) on the street using a borrowed 16mm camera, set at a slow frame rate. He also played around with negative reversal film, to obtain some of the more distinctive images. 'Tally Ho' got to number 19 in the local charts; the band were "shocked and delighted".
The video for 'Cool World' melds a mood of paranoia — including flashes of recording equipment, and worried words about surveillance — with numerous images of a model in a silver halter top, dealing to a punching bag. The Samoan brothers Ioasa create a smoothly percussive sound, which echoes overseas bands like Roxy Music and The Blue Nile much more strongly than other music coming out of Aotearoa in this period (1995). The song is taken from Grace's only album Black Sand Shore, which writer Nick Bollinger later rated as one of New Zealand's 100 finest.
“This song is called ‘Medicine Man’ because music is my medicine, and failing all else in life, music remains the constant no matter who else is there.” So said Tama Waipara of the first single from his third album Fill Up the Silence, which was rated Best Roots Album at the 2014 NZ Music Awards. The song’s beat is credited to a Papua New Guinean influence, but Jessica Sanderson’s video roams widely: from Pasifika and colonial drummers to carpark breakdancing and getting lost inside headphones in a laundromat, from poi to pop and lock — to where “love is in the music”.
“I’m as blue as a new tattoo...since I lost you” sings Graham Brazier on this first single from Hello Sailor’s 1994 comeback The Album. Loss is leavened by the harmonica and guitar of the band’s energetic brand of pub rock. In the black and white music video they cruise around in a Chevrolet, intercut with Auckland street scenes and a young woman in a leather bustier walking her dog. ‘New Tattoo’ peaked at five in October 1994, the band's highest chart placing. In a 2013 AudioCulture profile, Murray Cammick rated it "a strong addition" to the Hello Sailor canon.
This award-winner from the 2007 NZ Music Awards sees the Mint Chicks performing after dark, somewhere on the edge of suburbia, while a wolf (actually a siberian husky) sparks a journey through the streets — past people wrestling with poultry, and each other. Director Sam Peacocke (Manurewa, Shihad - Beautiful Machine) displays the same enigmatic approach taken with Mint Chicks clip Walking Off a Cliff Again. The band also took out NZ Music Awards for Best Group and Album. Real Groove magazine later rated this the best New Zealand single of the decade.
With departed founder member Phil Judd back in NZ, this UK written Tim Finn rocker took Split Enz even further into pop territory and away from their art rock roots. Of a piece with the most energetic New Wave of the time, it was accompanied by a video with an appropriately frenzied performance which former member and Enz historian Mike Chunn rated as one of their most infectious. The band are wearing Noel Crombie’s art-school designed suits, Neil Finn looks ridiculously young and endings don’t come much more abruptly than this one.
In the tradition of novelty songs, ‘Culture?’ was catchy to the point of contagion. Fuelled by carnival keyboards, it was The Knobz response to Prime Minister Rob Muldoon’s refusal to lift a 40% sales tax on recorded music (originally instituted by Labour in 1975), and Muldoon's typically blunt verdict on the cultural merits of pop music (“horrible”). The giddy, hyperactive video comes complete with Muldoon impersonator (Danny Faye), and casts the band as the song’s 'Beehive Boys'. In the backgrounder, Mike Alexander writes about his time as the band's manager.