Her Hairagami Set

The Brunettes, Music Video, 2007

This award-winning puppetry/comic book creation follows a put upon heroine enduring jibes from the cool crowd about her hairstyle. She resolves to rectify her situation using a new 'Hairagami Set'. The video was created by duo Trophy Wife (Ian and Rebecca Hart), who later revealed that the Hairzilla monster was a late addition, after US record label Sub Pop felt uncomfortable with "school shooting imagery". The clip won Best Music Video at the 2008 Vodafone NZ Music Awards. Check out the true to life puppets of band members Jonathan Bree and Heather Mansfield.

Blowin' Dirt

Goodshirt, Music Video, 2001

Goodshirt's attention-grabbing promos were typified by high concepts rendered with low-budget No 8 wire smarts — often with game participation from the band members. This mind-bending creation by director (and ex-Supergroover) Joe Lonie is no exception: a Mazda 929 (or an Austin 1300, if you watch the video's other version) is re-deconstructed, before leaving in a cloud of smoke, loaded with frog men. Lead singer Rodney Fisher gives the standout performance. He had to sing every lyric backwards to achieve the desired time-warping end result. 

Platetechtonics

Salmonella Dub, Music Video, 2002

Platetechtonics continues a collaboration between Salmonella Dub and director Steve Scott. The everyman from Salmonella Dub video Problems features, in this case in a more cartoon-like form. But the cheery aesthetic belies a cautionary tale of genetic modification, mutations and monsters. A hooky brass section functions as a warning alarm for our hallucinating protagonist, shortly before monsters of his own creation overrun his Eden-like home planet. Micro and macro cross section views highlight the consequences of our scientist's wayward experiment. 

Pulsing

The Body Electric, Music Video, 1982

Shot in the same year he became producer of Radio With Pictures, Brent Hansen created this gem before going on to become Editor-in-Chief and President of Creative for MTV International. Like a cross between a Kraftwerk gig and an early episode of Dr Who, Pulsing features what must have been particularly exciting special effects, but sadly arrives curiously free of content warnings. The sight of ex-Play School host Tim Bartlett being aurally tortured has lined psychiatrists' pockets for decades.

Keeping Up the Love Thing

Katene Sisters, Music Video, 1993

The Katene Sisters were a Shortland Street creation — a vocal group from the past of nurse Jackie Manu (Nancy Brunning), who reformed for a talent quest. The other members were her cousins, but only one (Annie Crummer) appeared, allowing nurse Carrie Burton (Lisa Crittenden) to step in. Though they didn’t win, they were given a brief life outside the show when this song (written by Crummer and ex Holidaymaker Barbara Griffin) peaked at number three in the NZ charts. The video shows them getting down to business in the recording studio, with Crummer in her element.

Humble Punk Rock

Grayson Gilmour, Music Video, 2010

This was created as part of the 2010 creative collaborations edition of the Orcon Great Blend. The fanciful clip is a suitable match for the moody minimalism of the track. Planned and shot in a day it achieves an eerily cohesive finish, belying the fact director Jesse Taylor Smith hadn’t heard the song prior to filming, and Gilmour was in the dark as to shooting plans. The ‘actors’ were crowd-sourced and harassed into hair and make-up; from there the footage was developed, the song was 'properly' recorded and all the pieces thrown into place – UFOs included.

Think Twice

Aotearoa All Stars, Music Video, 2008

Rebecca Gin created a simple but effective black and white video for this charity single, aimed at encouraging young people to ‘Think Twice’ before committing a crime. The line-up of singers and rappers is indeed all-star, and their mass performance footage is intercut with relevant street scenes illustrating the theme. The cast of New Zealand hip-hop royalty features Che Fu, Scribe, P-Money, Savage and DJ Sir-Vere (who initiated the project).

Fatally Cool

Maree Sheehan, Music Video, 1995

In the 1990s Maree Sheehan was one of a small number of Māori women who used Māori instrumentation to create their own special flavour of dance music, hip hop and R'n'B. The video for this highly percussive R’n’B track from 1995 features performances by kapa haka group Te Ao Hurihanga. The stylish monochrome clip was partially shot on Auckland's One Tree Hill, before it lost its famous tree. Josh Frizzell, who directed this, had recently helmed one of the most played Kiwi music videos of 1994 — System Virtue, for Māori singer Emma Paki. 

All about the Weather

Clap Clap Riot, Music Video, 2014

This 2014 single comes from Nobody / Everybody, the sophomore album by Kiwi guitar pop outfit Clap Clap Riot. Coming a couple of years after ballet psychodrama Black Swan (2010), the video concentrates on a ballet dancer who eventually pirouettes into an alternative reality; from the dance floor to submarine world and a pine forest, where a prone Stephen Heard is doing the singing.  The promo was created by director Karlie Fisher and cinematographer Jeremy Toth. Kody Nielson (Mint Chicks, Opossum) produced the song.

Drive

Bic Runga, Music Video, 1997

When Bic Runga broke out in 1996, 'Drive' was the lead single from her hit album of the same name. Opting to stay with the simplicity of her original demo clearly paid off: the song earned then 20-year-old Runga the 1996 APRA Silver Scroll Songwriting Award. Director Justin Pemberton wisely creates a video that matches the song. Alternating black and white with colour provides a moody feel without drawing attention to itself, leaving Runga to deliver a delicate performance on a song that would have a major impact on her career.