How long does it take to remove all the furniture and fittings from an apartment? If you’ve got band Goodshirt on the case, apparently three minutes and 45 seconds. One of a series of Goodshirt music videos directed by Joe Lonie, all of them filmed in one continuous take, this clip highlights the dangers of having the volume up too loud. As a young woman listens to Goodshirt’s latest single, she is unaware she is being robbed her of everything she owns. Sophie took away three gongs at the 2003 NZ Music Awards: Best Video , Best Single and Songwriter of the Year.
Set in London, this music video offers a Bonnie and Clyde-style tale, inspired by lyrics which contrast life for rich and poor, and speak of “churning butter into diamonds”. After opening with the discovery of a body in a wedding dress, the clip offers up a prelude to the death. The video contrasts the pair’s apparent romantic entanglement with their escalating crime spree, from petty theft to armed robbery. The widescreen clip was directed by London-based Kiwis Claire Littler and Ralph Matthews.