The making of this Anika Moa video arguably puts the singer's heady early rise in a nutshell. American label Atlantic Records flew an executive down to New Zealand to monitor proceedings, and ensure that the singer looked as slim on screen as possible. Moa and director Justin Pemberton came up with the idea of Moa lusting after every male she passes. The taxi is driven by actor Antony Starr (before Outrageous Fortune). As for Moa, she soon returned home from the US. A local top five hit, the song ended up on the soundtrack of Julia Roberts romance America’s Sweethearts.
Shot in sepia tones with barely a level camera angle on offer, the video for 3 The Hard Way’s single has classic hip hop video written all over it. A cruise around Auckland in the back of a convertible culminates in a guest verse from Bobbylon of Hallelujah Picassos. Back at home, a rugby-loving audience assembles for the song’s second half. The unforgettable hook is inspired by 10cc hit 'Dreadlock Holiday', which proved lucrative for the English band when there were issues around clearing the rights. This was one of the earliest NZ On Air-funded videos for a song that reached number one.
Half a decade before the electronic beats of Oceania, Hinewehi Mohi's debut single is a gentler, more soulful affair — with the constantly moving close-ups of director Niki Caro's video underlining the song’s heartfelt simplicity. Co-written with Doctor Hone Kaa and Ardijah founding member Jay Dee, the song pushes the importance of rising above adversity, and having the courage to evolve as a people and a nation. The latter would be challenged seven years later by another te reo performance from Mohi — of the national anthem at a rugby test match.
In the vein of 'We are the World' and 'Do They Know It’s Christmas', 'Don’t Go' rallied NZ musicians to express their opposition to the proposed 1985 All Black tour of South Africa. Don McGlashan, Chris Knox and Rick Bryant were the front row for this one-off single: a catchy number written by McGlashan, Frank Stark and Geoff Chapple. The video — directed by Alison Maclean and shot by Stuart Dryburgh — never attempts to get in the way of the message, placing the ensemble cast in front of red, white and black backdrops (interspersed with rugby imagery).
This big, bright cover of British act Blue Mink's plea for multi-racial harmony and a world of "coffee coloured people" was a chart-topper for all female vocal group When the Cat's Away in November 1988. The self-produced video is heavy on 80s fluoro colours and overexposed whites, while the placement of the Cats around a single mic affords them plenty of chances to interact and enjoy each other's company (they're also seen out and about on Karangahape Road, and at a rugby league test). This cat video before cat videos overran the internet includes an actual cat.
This track by Auckland post-punk trio Blam Blam Blam became a theme song for the long, troubled winter of 1981, as New Zealand was wracked by division during the Springbok rugby tour. Poet and playwright Richard von Sturmer wrote the lyrics; the music was by Blams drummer Don McGlashan. The video features the band after dark on the roof of TVNZ’s old Shortland Street studios in Auckland, alongside fleeting shots of Kiwi celebrity lawnmowing. The dancing Marmite and Vegemite jars were originally created for a piece of political theatre written by von Sturmer.