The promo for F.R.E.S.H. ("Forever Rhyming Eternally Saving Hip hop") is set 'Somewhere in Canterbury' and sets off a breakneck clip: around 100 cuts in the first 60 seconds. The costuming, set changes and colour palette are dynamic; the nods to Scribe’s mainland hometown are many. How many times do you hear the director namechecked in a song? Not many. Chris Graham's sense of pace, timing and cheeky lightheartedness — there's even a coconuts-as-horse-hooves rhythm section — propel the hip hop crusader and his horsemen into the stratosphere.
Scribe's first single ‘Stand Up’ conquered the charts, paired as a double A-side with soon to be signature tune ‘Not Many’. But where ‘Not Many’ is a statement of personal intent, ‘Stand Up’ flies the flag for Kiwi hip hop: the video features many of the fellow musicians namechecked in the song. Shot in a basement below Auckland's Real Groovy Records in black and white (except for the ‘Not Many’ sections), Chris Graham's NZ Music Award-winning video offers an energetic, confrontational performance from Scribe, who took another five NZ Music Awards in the same year.
Director Chris Graham toys with black and white in this performance-based clip, which accompanies possibly New Zealand's best-known remix. Graham shoots Scribe and company in colour, but apart from skin tones makes every ‘colour’ used either black or white: including the hoodies, caps, milk bottles ... and the dog. Film speed is tweaked to the beat, and the result is monochrome magic. Scribe is joined by a crusading crew of Kiwi hip hop luminaries (Savage, P-Money, David Dallas/Con Psy). 'Not Many' originally topped the charts as half of a double A-side, alongside 'Stand Up'.
After his hard-hitting debut single 'Stand Up' and the hit remix of 'Not Many', Scribe took a gentler approach on the third single from his five times platinum debut album. Rolling clouds open the music video, which trades bombastic beats and ominous synth tones for gentler piano. The chart-topping hook, originally written for Che Fu, was sung by Scribe himself after encouragement from collaborator P-Money. Photos from Scribe’s childhood appear on screen while he raps about the struggle to realise his potential, before glimpses of 'making of' footage from previous videos.
Clever lighting and plenty of rain feature on the video for this chart-topping P-Money track. As he had with Scribe's breakthrough hit 'Stand Up', P-Money melds Scribe's rapping talents with loud guitars. Directed by Greg Page, the moody widescreen clip also features Elemeno P's Justyn Pilbrow on guitar, and Sam Sheppard from 8 Foot Sativa on drums. 'Stop the Music' appeared on P-Money's second studio album, NZ Music Award-winner Magic City (2004).
This was the song that started it all for The Exponents. Instead of the usual TVNZ studio cheapie, the promo is a film clip, complete with fantasy 80s Christchurch night-life scenes. The song was inspired by Jordan Luck's onetime landlord, who was trapped in an abusive relationship. Locations include the Arts Centre and deco apartments opposite. Reaching number six, the song would prove to be the biggest hit on a debut studio album packed with classics. Luck later described it as "a strange song to pick as a first single"; but the right one.
Dance Exponents were the crown princes of NZ pop when they released this left field follow-up to their very successful debut album. ‘Sex and Agriculture’ introduced new guitarist Chris Sheehan and marked a major departure from hook-filled pop songs into harder, noisier territory. A rhythmic, driving soundtrack punctuated by Sheehan’s atmospheric guitar undercuts lyrics that could describe a rural idyll. Jordan Luck grows increasingly desperate in this shadowy, constricted TVNZ video which echoes the song’s dark claustrophobic sense of rural dread.
With its video filmed in a cramped Auckland flat, 'Pedestrian Support League' was the lead single off Street Chant’s long-awaited second album, Hauora. As the band play on, a psychedelic array of everyday kitchenware flies by in the background. The claustrophobic flat is appropriate — lead singer Emily Littler describes the lyrics as about “just your typical Kiwi shithole flat life filled with paranoia, depression and anxiety.” The album received critical praise upon its release, and the single was was one of five finalists for the 2016 APRA Silver Scroll Songwriting award.
'I Need Your Love' marked the biggest hit for the Kaukau brothers, and vocalist Karl Gordon. This performance sees Gordon grooving in satin blue waistcoat and bellbottoms, while Kevin Kaukau sneaks in a few guitar tricks inspired by Jimi Hendrix, on a guitar with an unusual attachment. Rip it Up writer Ken Williams described how the song's "ethereal, even fragile, drone jumped off the radio". It was judged Single of the Year at the 1978 NZ Music Awards; the band can be seen winning the award in the closing minutes of the Ready to Roll telecast from which this clip is taken.
The video for BRF's second single contrasts images of youths in gas masks with This is New Zealand-style panoramic scenery. The song ominously describes a complacent society ignoring apocalyptic possibilities: it could be the theme song to The Quiet Earth. But like BRF's UK contemporaries the Cure and Joy Division, behind the brooding, melancholic music is a pop song with deceptive hooklines. The haunting melody emerges slowly from a funereal marching beat, while the chorus is almost ecstatic, with phased synthesised strings that seem to take flight.