If I Had My Way

Supergroove, Music Video, 1996

This single from Supergroove’s second album Backspacer (1996) reached number seven in the charts, and captures the band's shift from funk to rock after the exit of rapper Che Fu and trumpeter Tim Stewart. The lyrics ask "who would you kill?". Via madcap music video logic, they’re channeled into a fictional TV show, an exercise equipment promo, a pigsty, ice-skating rink, and a burning piano on a beach. The results won Best Video at New Zealand's local music award ceremony in 1997. Bassist Joe Lonie and cinematographer Sigi Spath had won it the previous year, for 'You Gotta Know'.

Young Blood

The Naked and Famous, Music Video, 2010

This Silver Scroll winner from the debut album by The Naked and Famous became a breakout hit, winning global notice and playing on a number of teen TV shows (Gossip Girls, Skins). Directed by Campbell Hooper and Joel Kefali, the promo won 10 million+ YouTube hits, playing no small part in announcing the band. Via a catalogue of Dazed and Confused-esque imagery, the clip puts its thumb on the pulse of the soaring synth-pop celebration of ‘Young Blood’: bonnet jumping, sparklers, skating and Badlands-style skylarking. The song won a Silver Scroll and an NZ Music Award.

Punching in a Dream

The Naked and Famous, Music Video, 2010

This music video continued the fruitful collaboration between The Naked and Famous and directing duo Special Problems. Joel Kefali and Campbell Hooper brought their trademark mix of graphic design, film and painting to the synth-driven pop song. As vocalist Alisa Xayalith moves through a dreamscape, she sleepwalks, runs, skates and flies through pine forest, snow, sand, and a manor. Ice hockey masks and hoodies add menace. It won Best Music Video at the 2011 NZ Music Awards, part of a major awards haul for the group. The song has featured on a number of TV shows.

Out of Time

Bleeders, Music Video, 2005

Comprised of veteran players from Auckland’s punk scene, The Bleeders quickly made a name for themselves with their polished take on the then-nascent ‘post-hardcore’ sound of the early 2000s. ‘Out of Time’, a tribute to friends of the band who were killed in a car accident, was their first single for Universal. The accompanying video has singer Angelo Munro stalking the tunnels and ramps of an inner-city skate park before joining an entourage of friends, fans and hangers-on for the song’s anthemic chorus — and a poignant gesture to the heavens. 

Slide

Salmonella Dub, Music Video, 2003

While many bands might feature flash cars and scantily clad groupies, a lone cargo shorts-wearing skateboarder provides all the spectacle required in this Salmonella Dub video. Fortuitous sponsorship from a company that specialises in sliding skateboards gave rise to this skate-themed music video. Shot while on tour in Sydney, further colour is provided by laidback gig footage highlighting drummer and vocalist David Deakins, as he groves through this ode to the passing of time.

Black Widow

Chong-Nee, Music Video, 2006

This Chong-Nee music video pays tribute to a young pole dancer who is a "master of her game". Skater turned TV presenter (Target) and nightclub operator (The Pony Club) Brooke Howard-Smith plays a fan paying for a visit, while Dei Hamo grabs a comfortable seat nearby to provide guest vocals. Musician and producer John Chong-Nee had collaborated with Dei Hamo before this track — the pair worked together on 'We Gon Ride', which topped the Kiwi singles charts for five weeks in late 2004.

Dawnskate-88

The Video Kid, Music Video, 2003

Flight of the Conchords star and onetime Black Seeds musician Bret McKenzie clearly digs Wellington. In this video for solo project The Video Kid, he goes early morning skateboarding through the capital city. The downbeat groove of the folk-electronica number is a perfect match for a glorious 'on a good day' dawn, as the sun rises over Mt Matthews and the crew cruise down Wellington's Alexandra Road and along Mt Victoria's town belt. Later in the golden light they claim a deserted golden mile (Lambton Quay) for the skaters.