It had to be a big ask getting all seven members of Supergroove in one shot and looking good for this video, but the result trips along with pace, great upside down special effects, and some bonus goldfish. Shot in one epic, 18 hour session, Can't Get Enough was one of the earliest Supergroove videos directed by bassist Joe Lonie, who went on to helm 50+ clips for everyone from King Kapisi to Goodshirt. In 1995 'Can't Get Enough' was the first of a trio of Supergroove videos to take away the supreme award for Best New Zealand Music Video of the year.
Supergroove's 'Scorpio Girls' hit number three on the NZ charts in 1993 and was the band's first single to attain gold record status. It was also included as the opening track on their 1994 debut album Traction. The video, directed by Supergroove bass player Joe Lonie, translates the band's sense of fun and boundless energy to the small screen, combining live performance clips with footage of the band members, armed with torches and running through the old tunnels at North Head on Auckland's North Shore.
If nothing else, Supergroove are evidence that in New Zealand, it’s not just our top sportspeople who wear all black. Luckily, they are a lot more than just that, as evidenced in this video for their guitar heavy hit You Freak Me. As the band rock out on stage, chaotic footage combines close ups, strange camera angles, and constant flashing lights amongst the haze of smoke machines and cigarettes. Not all heavy, the song features a brief funky interlude before a rare burst of hostility from the typically calm Che Fu.
Black, white and red exuberance abound in this award-winning music video from Supergroove. The band's funk-heavy live performance is intercut with scenes of the band clowning around at the Otara Market, on a Three Kings volcano, and crowded into the back of an open-top VW. The hairstyle of vocalist and future Cambridge classics scholar Karl Steven — shaved, aside from an extended fringe arrangement at the front — is a relic from another era. An alternative video made for the same song revolves around the band doing everything backwards.
This single from Supergroove’s second album Backspacer (1996) reached number seven in the charts, and captures the band's shift from funk to rock after the exit of rapper Che Fu and trumpeter Tim Stewart. The lyrics ask "who would you kill?". Via madcap music video logic, they’re channeled into a fictional TV show, an exercise equipment promo, a pigsty, ice-skating rink, and a burning piano on a beach. The results won Best Video at New Zealand's local music award ceremony in 1997. Bassist Joe Lonie and cinematographer Sigi Spath had won it the previous year, for 'You Gotta Know'.
Shot in alternating colour and moody black and white, this is a straightforward music video: cutting together a wahine washing her hair in a basin, with the band performing on a garbage strewn wasteland, slo-mo strolling along a city street, and singer Che Fu (Chicago White Sox cap and duffle coat) wandering a wintry North Shore beach. Director and band member Joe Lonie captures lively performances from the band's multiple members, to help bring the clip to life.
This soulful number was the first single from Che Fu’s second album The Navigator. It marked the debut of his new band, The Krates. The ambitious video translates the song’s message of undying friendship to a World War II setting (filmed at the NZ Warbirds Association hangar at Ardmore Airport). Che-Fu’s Supergroove bandmate turned Krates drummer Paul Russell plays the cheeky English chap, while P-Money has found some turntables that possibly aren’t authentic wartime issue. Fade Away was judged Best Music Video and Single of the Year at the 2002 NZ Music Awards.
Goodshirt's attention-grabbing promos were typified by high concepts rendered with low-budget No 8 wire smarts — often with game participation from the band members. This mind-bending creation by director (and ex-Supergroover) Joe Lonie is no exception: a Mazda 929 (or an Austin 1300, if you watch the video's other version) is re-deconstructed, before leaving in a cloud of smoke, loaded with frog men. Lead singer Rodney Fisher gives the standout performance. He had to sing every lyric backwards to achieve the desired time-warping end result.
From Shihad’s first album Churn, the video for 'Derail' is a dark and unsettling affair, recasting everyday Kiwi pursuits in a tense, almost disturbing manner. It’s directed by ex-Supergroover Joe Fisher (now known as Joe Lonie), who marries their dissonant riffs and twisted time signatures to black and white footage of horse racing and punters at the track. Added to the kiwiana gothic mix is some serious looking gumboot tossing, churches and religious imagery: cows and power pylons, golf, bumper boats, roller coasters and dodgems.
The first single off mutli-platinum 1998 album Supersystem helped bring Christchurch rockers The Feelers to a wide audience. For the video, director Joe Lonie has been given the resources to pull out all the stops — maintaining momentum with constant motion and cutting, while underlining the pressure motif by having the band performing in a boiler room, and claustrophobically running through a pipe. 'Pressure Man' was nominated for Best Video at the 1998 New Zealand Music Awards. Lonie had first begun making music videos while playing bass for Supergroove.