'Royals' took Lorde far indeed. The Auckland teen found herself topping the charts in ten countries, with her debut single (which she co-wrote with producer Joel Little). The award-winning music video has been seen a mind-boggling 680 million+ times online. The clip was born from conversations between Lorde and director Joel Kefali about what it was like to be a teen in Auckland. Kefali has said the intent was to "capture a mood, capture a particular (sometimes ignored) slice of teenage life". The American version of the video features slightly more of Lorde than the original.
This quietly jaunty but disdainful examination of the self absorbed young and hip, from Lawrence Arabia's second solo album, slotted easily into the soundtrack of MTV's American teen drama Skins. James Milne and director Stephen Ballantyne go in a very different direction with this video as they evoke NZ political party campaign ads of the late 70s/early 80s. Milne makes a very plausible Muldoon era politician as he is paraded through press conferences, meet and greets and photo opportunities. Locations in and around parliament add authenticity.
Although this track from teen hip hoppers Otis Frizzell (MC OJ) and Mark Williams (Slave) is very much a collaboration of Auckland talents, the video sees them on the streets of Wellington - plus the railway station and massive wharf building Shed 21, before it was turned into apartments. Co-written by the pair with (and produced by) Mark Tierney and Paul Casserly from Strawpeople, it features a screaming chorus from Mikey Havoc, then lead singer of Push Push. An early video to be funded by NZ On Air, the hyperactive promo was directed by Matt Palmer (Breathe).
Zed was part of a wave of turn of the century Kiwi guitar bands that found chart success and popular followings. This old school Kiwi pop-rock tune finds music video interpretation via director Scott Cleator (who also envisioned Zed songs ‘Oh! Daisy’ and ‘I’m Cold’). Glorafilia keeps Ben from Zed waiting in the morning, tying ribbons in her white girl dreads (it’s a South Island thing), before science lab shenanigans, cruising in a convertible, Corsair Bay beach volleyball, fireplace bongos, Tintin t-shirts, nose-piercings and other relics from a 90s teen crush.
This Silver Scroll winner from the debut album by The Naked and Famous became a breakout hit, winning global notice and playing on a number of teen TV shows (Gossip Girls, Skins). Directed by Campbell Hooper and Joel Kefali, the promo won 10 million+ YouTube hits, playing no small part in announcing the band. Via a catalogue of Dazed and Confused-esque imagery, the clip puts its thumb on the pulse of the soaring synth-pop celebration of ‘Young Blood’: bonnet jumping, sparklers, skating and Badlands-style skylarking. The song won a Silver Scroll and an NZ Music Award.
Auckland band LEISURE’s statement on the YouTube page for this song says: "with the world in its current state of flux, sometimes we just need to switch off and float away from it all." The video for the group's first single takes note, as a camera roams through a series of tableaux – from street to bedroom, passing various people chilled to a state of inertia – before following their gaze to the next still life. Directed by Joel Kefali (Royals), the clip won Best Music Video at the 2017 NZ Music Awards. The song featured on supernatural teen TV show Shadowhunters and HBO comedy Insecure.