This Elemeno P video sees the band performing inside a storage freezer in an ice cream factory. "There was no legitimate reason for shooting in a freezer," recalls director Greg Page ('Exit to the City', 'Super Gyration'). "I just enjoy torturing the bands I work with." The location was secured through Flying Fish Executive Producer James Moore, whose family owned an icecream factory in Otara. Page recalls the challenges of filming in below freezing temperatures here.
Clever lighting and plenty of rain feature on the video for this chart-topping P-Money track. As he had with Scribe's breakthrough hit 'Stand Up', P-Money melds Scribe's rapping talents with loud guitars. Directed by Greg Page, the moody widescreen clip also features Elemeno P's Justyn Pilbrow on guitar, and Sam Sheppard from 8 Foot Sativa on drums. 'Stop the Music' appeared on P-Money's second studio album, NZ Music Award-winner Magic City (2004).
Hip-hop DJ and producer P-Money moves to the dance floor with this pumping, chart topper which marks the recording debut of Australian X Factor finalist Vince Harder. In Rebecca Gin’s quirky video, P Money has a whirlwind romance which starts in a supermarket and ends in tears in a club (with a sharp contrast between the white of daytime and the blacks of the night scenes) but the “shoulder friends” are the attention grabbers here. They represent the music that people carry around with them (or, at least, until they venture down one dark alley too many).
Featuring chase scenes, hovering helicopters and breathtaking South American scenery, the video for 'Far From Here' sees Vince Harder on the run from police in the Chilean capital, Santiago. Harder moves across cityscapes, villages and mountain ridges, and even finds time to perform in front of a spectacular Andean backdrop, while evading capture. Harder rose to fame after coming third in the Australian edition of US show The X-Factor, and had a number one hit after collaborating with P-Money on 2010's 'Everything'. The video was shot and directed by Shae Sterling.
Directed by Chris Knox, this performance-based video features assorted strange props including a doll, a mannequin and half a pig's head. The song title is Caroline's Dream, and the video has a dreamlike quality, or should that be nightmare? And what is Chris Matthews doing writhing about on stage with his pants undone?
“When I kiss your lips I don’t feel alone no more…”. Vince Harder’s tribute to that very special person marked the second single on the X Factor finalist's 2011 album The Space Between. The R&B ballad features Harder's Illegal Musik labelmate, rapper K. One. Prolific promo director Ivan Slavov (Katchafire, P Money, Deep Obsession) directs the romance (loving looks, fireside kissess). The object of Vince’s affection is played by Shushila Takao (Filthy Rich, Rarotongan-set BBC series Tatau).
Aaradhna’s third album Treble and Reverb was released on hip hop label Dawn Raid and co-written and produced by P Money and Evan Short (Concord Dawn) — but its “retro/metro” sound channels the glory days of the classic early 60s girl groups rather than more contemporary styles. ‘Wake Up’, the lead-off single, is a bright, sunny song about trying to fix a broken soul. The video — directed by the award-winning Special Problems — nods to the era with an animated symphony of pop-coloured modern household objects happily distracting from the lyric’s call to action.
A drummer plays in four locations and keeps playing as he moves; and, at each, a woman is at a different stage of her life. The Booyeouw Shamble was shot in Wellington by director Sam Buys and DOP David Paul in one continuous 54 minute take. Drummer P-Hill had to follow a score taped to his snare; and each hit had to be in the correct sequence for the entire 54 minutes. In editing the footage was sped up or slowed in at least 1000 places to get the drum hits in time with the music. There were no rehearsals and there was time for only one take.
After his hard-hitting debut single 'Stand Up' and the hit remix of 'Not Many', Scribe took a gentler approach on the third single from his five times platinum debut album. Rolling clouds open the music video, which trades bombastic beats and ominous synth tones for gentler piano. The chart-topping hook, originally written for Che Fu, was sung by Scribe himself after encouragement from collaborator P-Money. Photos from Scribe’s childhood appear on screen while he raps about the struggle to realise his potential, before glimpses of 'making of' footage from previous videos.
This soulful number was the first single from Che Fu’s second album The Navigator. It marked the debut of his new band, The Krates. The ambitious video translates the song’s message of undying friendship to a World War II setting (filmed at the NZ Warbirds Association hangar at Ardmore Airport). Che-Fu’s Supergroove bandmate turned Krates drummer Paul Russell plays the cheeky English chap, while P-Money has found some turntables that possibly aren’t authentic wartime issue. Fade Away was judged Best Music Video and Single of the Year at the 2002 NZ Music Awards.