The video for BRF's second single contrasts images of youths in gas masks with This is New Zealand-style panoramic scenery. The song ominously describes a complacent society ignoring apocalyptic possibilities: it could be the theme song to The Quiet Earth. But like BRF's UK contemporaries the Cure and Joy Division, behind the brooding, melancholic music is a pop song with deceptive hooklines. The haunting melody emerges slowly from a funereal marching beat, while the chorus is almost ecstatic, with phased synthesised strings that seem to take flight.
“Bam bam bam, I wanna thank you Ma'am.” The D4 and The Datsuns led the Kiwi contribution to a turn of the century garage rock revival, winning nods from NME in the UK and praise for their energetic live gigs. This single from their first EP The D4 (1999) was released by Flying Nun. Directed by Andrew Moore, the video throws an FX kit of tricks (blurred focus, reverse negative, exploding lava cutaways) at the boys in order to capture the rock-out grunt of the song.
Zed was part of a wave of turn of the century Kiwi guitar bands that found chart success and popular followings. This old school Kiwi pop-rock tune finds music video interpretation via director Scott Cleator (who also envisioned Zed songs ‘Oh! Daisy’ and ‘I’m Cold’). Glorafilia keeps Ben from Zed waiting in the morning, tying ribbons in her white girl dreads (it’s a South Island thing), before science lab shenanigans, cruising in a convertible, Corsair Bay beach volleyball, fireplace bongos, Tintin t-shirts, nose-piercings and other relics from a 90s teen crush.