This series was made for Maori TV (Kaupoai means “cowboy”) about the summer rodeo circuit, and the cowboys (and occasional cowgirl) who battle it out with bulls, broncos and each other for the title of Cowboy of the Year. Voiced in te reo, it follows the progress of members of five families from the East Coast (the home of NZ rodeo) including four brothers from New Zealand’s rodeo royalty, the Church family (with their father a 13 time winner). The physical challenges — and toll — are plain to see; but competition, camaraderie and prize money conquer most fears.
A flagbearer for Māori storytelling on primetime television, E Tipu e Rea (Grow up tender young shoot) was a series of 30 minute dramas touching on a range of Māori experiences of the Pākehā world — from rural horse-back riding and eeling, to urban hostility and cultural estrangement. It marked the first anthology of Māori television plays, and the first TV production to use predominantly Māori personnel. E Tipu e Rea's mandate and achievement was to tell Māori stories in a Māori way.