Mai Time was an influential magazine show for Māori youth, exploring te ao Māori and pop culture (it was one of the first shows to show local hip-hop), with presenters speaking in te reo and English. Running for 12 years, it began as a slot on Marae, then screened on Saturday mornings on TV2. Mai Time was a breeding ground for Māori television talent: launching the careers of Stacey Morrison (nee Daniels), Quinton Hita, Teremoana Rapley and others. It was the brainchild of Tainui Stephens, and was produced by Greg Mayor, then from 2004 by Anahera Higgins.
Interactivity with viewers was at the heart of TVNZ bilingual youth series I AM TV. Launched at a time when social networking website Bebo was still king, I AM TV enhanced audience participation via online competitions, sharing amateur videos, and encouraging fans to send in questions during live interviews. Te reo and tikanga Māori featured heavily in the series, which showcased music videos, sports, pranks, interviews and travel around Aotearoa. Hosts over the five years the show was on air included Kimo Houltham, Candice Davis and Mai Time's Olly Coddington.
Launched in 1992, Marae is the longest running Māori current affairs programme. It aims to keep its audience in touch with the issues — political or otherwise — that affect Māori, and explain kauapa Māori from a Māori perspective. The Marae Digipoll is seen as a respected barometer of matters Māori. Marae was relaunched briefly in October 2010 as Marae Investigates, presented by Scotty Morrison and Jodi Ihaka Marae (and later Miriama Kamo) . Screening on TV One, Marae is presented half in english and half in te reoi. It is now made by company Pango Productions.