Mai Time was an influential magazine show for Māori youth, exploring te ao Māori and pop culture (it was one of the first shows to show local hip-hop), with presenters speaking in te reo and English. Running for 12 years, it began as a slot on Marae, then screened on Saturday mornings on TV2. Mai Time was a breeding ground for Māori television talent: launching the careers of Stacey Morrison (nee Daniels), Quinton Hita, Teremoana Rapley and others. It was the brainchild of Tainui Stephens, and was produced by Greg Mayor, then from 2004 by Anahera Higgins.
Interactivity with viewers was at the heart of TVNZ bilingual youth series I AM TV. Launched at a time when social networking website Bebo was still king, I AM TV enhanced audience participation via online competitions, sharing amateur videos, and encouraging fans to send in questions during live interviews. Te reo and tikanga Māori featured heavily in the series, which showcased music videos, sports, pranks, interviews and travel around Aotearoa. Hosts over the five years the show was on air included Kimo Houltham, Candice Davis and Mai Time's Olly Coddington.
Hosted by Alex Tarrant (Filthy Rich) and Niwa Whatuira, this series for rangatahi featured interviews (from singers Ladi6 and Che Fu, to model Ngahuia Williams), and visits to festivals and events (eg the NZ DMC DJ champs, Waiata Māori Music Awards and Armageddon). Animated feature 'True Cuz' gave wry advice on everything from laying a hangi, to preparing for doomsday. Those behind the camera included former Mai Time presenter Olly Coddington (feild directing), and Toi Iti (producing). The series was made by TVNZ’s Māori department, and screened on Saturday mornings on TV2.