By the 21st Century nearly 100,000 spectators and participants attended the popular annual schools showcase of Māori and Pacific Island dance. In 2016 Māori Television provided coverage of the Māori Stage. In 2017 there were 50 30-minute episodes, hosted by Sonny Ngatai (presenter of Hahana). They featured performances and interviews with rangatahi by Puawai Taiapa and social media names the Cougar Boys and Chardé Heremaia. The 2017 theme was 'Me Poipoi te Rangatiratanga i tona Ahurea – Nurturing Leadership Through Culture'.
From 2009 to 2013, The Erin Simpson Show was a staple of TVNZ’s after school programming. The magazine format took in interviews (including Justin Bieber and Selena Gomez), mini-soaps, competitions, social media and reports covering fashion, sport and entertainment. Presenter Erin Simpson hosted over 770 episodes, and was a familiar face to a generation of Kiwi kids. The show’s many reporters included actor Kimberley Crossman, singer Ruby Frost, rugby player Isaac Ross, and conservationist Nicola Toki. The show was produced by Whitebait TV (now Whitebait Media).
Simulcast on TV3, RadioLIVE and online, Paul Henry debuted in April 2015. Not to be confused with late night's The Paul Henry Show, the new three hour 'multi-platform' morning show was billed as unique, allowing "viewers/listeners to move effortlessly between their bedrooms, living rooms and cars" with uninterrupted access. Henry was supported by Hilary Barry (later Ingrid Hipkiss), Jim Kayes and a resident social media expert. By September 2016 Barry had joined rival show Breakfast. Henry himself stepped down in December, opening the slot for Duncan Garner's The AM Show in 2017.
Since Jordan Watson released his first How to Dad parenting video in 2015, the Auckland father of three has amassed hundreds of millions of views on social media, written books and been able to quit his day job to focus on the series. Each week Watson dons a fleece hunting top and stubbies to film his young children for the tongue in cheek videos. Watson's main co-star is his daughter Alba, who displays a knack for comedic timing. In 2017 Watson honed his gumboot throwing skills on YouTube, for NZ On Air-funded mockumentary series How to Dad: Legend of the Gumboot.
TV personality Jaquie Brown plays (and plays up) herself for delightful comic effect in this hit TV3 satire. Former Campbell Live reporter Brown plays an egomaniacal journalist looking to climb the media ladder any which way she can. Auckland's aspirational set: a cast of Metro social page alumni and wannabes, are skewered with self-referential glee. The second series was retitled for DVD release as The Jaquie Brown Odyssey; both series won acclaim and Best Comedy gongs at the Qantas Film and TV Awards. The Listener gushed: "A local sitcom that doesn't suck."
This major documentary series chronicles the first half century of Kiwi television. Made for the Prime network (after being declined by TVNZ), it examines the medium’s evolution across seven episodes. After an opening 70 minute overview, individual programmes covered the stories of sport, entertainment, drama and comedy, protest coverage, New Zealand identity and Māori television — with an impressive array of interviews, and 50 years worth of telly highlights. John Bates was nominated for Best Documentary Director at the 2011 Aotearoa Film and TV Awards.