This mid '70s ad campaign, made by the National Film Unit for the Tourist and Publicity Department, was aimed at the domestic market and offers nostalgic delights aplenty. 'Nightlife' focused on city bars and clubs, and 'Oldies' showcased options for retirees (scenic bus tours). Another version urged families to ditch the car (amidst the oil crisis) and take public transport to see the country; and in a classic of the genre pop star Craig Scott was a beach pied piper for adoring young Kiwis: "We're in God's own country, we gotta take the tiiiime ...".
This documentary confronts attitudes to alcohol consumption in NZ. Interviews with those who see major problems (including police, ambulance, youth workers, Family Planning and Women's Refuge) and those who don't (brewers, advertising agencies, sports groups and publicans) are interspersed with often-graphic footage of excessive alcohol use. The challenging depiction of the culture piqued Lion Breweries, who complained to the Broadcasting Standards Authority. The BSA rejected their assertion that the programme was salacious, but did agree it "lacked balance".
Daphne and Chloe offers a love triangle with a twist: here the couple under threat are two woman friends (despite rumours their relationship is romantic) who work at an advertising agency. Their friendship, based partly on warding off loneliness, is threatened when the cool, cultured Edith (Helena Ross), starts dating the new office boy (Michael Hurst) — a man 18 years her junior. The typing pool are abuzz. Daphne and Chloe was one of a trio of tele-plays that resulted after TVNZ gave legendary playwright Bruce Mason the chance to choose his themes.
Taken from an unflinching anti-drink driving road safety campaign, this 1982 ad was made for the Ministry of Transport by Kiwi ad company Silverscreen. The concept was inspired by controversially imagined scenes in Oscar-winning 1979 Vietnam movie The Deer Hunter, in which US soldiers are forced to play Russian roulette by their Vietcong captors. The idea of equating the risks of drunk driving with Russian roulette has been repeated many times since, including campaigns by advertising agencies in Thailand and Italy.
Written by Fiona Samuel, Face Value was a trilogy of monologues by three women with different stories to tell but who all share a quest for inner happiness. Ginette McDonald plays Steph, the pampered wife of a wealthy advertising executive in Her New Life. The action centres on Steph’s preparations for a friend’s daughter’s wedding while her husband is away on a business trip. The script cleverly subverts viewer expectations; and McDonald's performance delivers a fair dose of pathos from it. Her New Life was a finalist at the Banff and New York TV Festivals.
This Alister Barry-directed documentary is about the National Party and the 2005 election; it was made in conjunction with Nicky Hager’s book written from leaked party e-mails. Barry follows novice MP, and then leader, Don Brash through a hyper-charged era in NZ politics as National attempts to reconcile a political agenda with electability, and to unseat Helen Clark’s Labour government. Speechwriters, advertising agencies, pollsters and party donors all feature, as do Brash’s infamous Orewa speeches, Exclusive Brethren “attack” pamphlets and Iwi/Kiwi billboards.
Lindsay Perigo and TV producer Allison Webber have a heated discussion about the portrayal of women in the media in this 1986 current affairs show. Webber says females are sick of being portrayed as sex symbols or tidiness-obsessed housewives. Webber was representing Media Women; the organisation was campaigning for better media coverage, and running its first NZ conference. Also interviewed are Dominion journalist Judy Pehrson, advertising guru Terry Christie, and Mr Wrong director Gaylene Preston (who talks about double standards in casting movie roles).
This Contact episode goes behind the scenes on a big budget commercial from the early days of the Kiwi film renaissance: a 1982 Crunchie bar ad which owes so much to Star Wars, the film crew even call their villain Darth. After 12 hour days working inside the Waitomo Caves, a move to Ninety Mile Beach sees the weather playing havoc with sets and schedules. Seeking fresh faces, commercials king Geoff Dixon (Crumpy and Scotty) cast his lead actors in Australia. Television adverts were even made to announce the arrival of the ad — which plays over the closing credits.
This Loose Enz edition sees ambitious young TV ad-man Gary (Rex Merrie) attempt to climb the corporate ladder. His pitch to his old school superiors at a dinner party involves patronising a burgeoning Polynesian market. Open-neck shirts, wide lapels and gold chains represent the aspirational early 80s and bow ties and tartare sauce mark the Rotarian generation of Kiwi Mad Men. When wife Jenny (Alice Fraser) decides to be heard as well as seen, Gary finds his gender stereotypes challenged as much as his business sense. The gabby teleplay was written by Vincent O'Sullivan.
John O'Shea was godfather to generations of Kiwi filmmakers; he was an inspirational force committed to bringing new perspectives to the screen. As Ngati actor Wi Kuki Kaa put it, "had he been a Māori, he would have been a kaumatua years ago". This documentary backgrounds O'Shea and his pioneering indie production company Pacific Films, ranging from his efforts to put Māori on screen, to banned 60s ads. The cast provides proof positive of O'Shea's influence — amongst the ex-Pacific staff interviewed are the late Barry Barclay, Tony Williams and Gaylene Preston.