A flagbearer for Māori storytelling on primetime television, E Tipu e Rea (Grow up tender young shoot) was a series of 30 minute dramas touching on a range of Māori experiences of the Pākehā world — from rural horse-back riding and eeling, to urban hostility and cultural estrangement. It marked the first anthology of Māori television plays, and the first TV production to use predominantly Māori personnel. E Tipu e Rea's mandate and achievement was to tell Māori stories in a Māori way.
A New Zealander of Lebanese descent, Steve La Hood joined TVNZ in the early 70s. He went on to direct on everything from Close to Home and Shortland Street, to an acclaimed documentary on Bruno Lawrence. He also produced The Marching Girls (1987), one of the first dramas to highlight contemporary women characters on NZ television. La Hood now creates museum exhibitions at company Story Inc.