There are around 3000 homes in New Zealand that open their doors to strangers as 'homestay' accommodation. This documentary meets some of the people running homestays, as they show 'the real New Zealand' to their visitors, who are often from other countries. This excerpt features Stella and Colin Lovering, who are operating a homestay in Seatoun, Wellington. Jim Mora narrates.
The line “where the bloody hell are you?” generated controversy when used in a 2006 Aussie tourism campaign; so who knows what 1980 audiences made of this promo’s exhortation to “Come on to New Zealand.” But as the narration assures: “It’s a safe country. You can walk without being molested.” Aimed at the US market, the film was made as long haul air travel was opening up NZ as a destination. Māori culture, sheep and pretty scenery are highlighted, alongside skinny dipping and weaving (!). Narrated by Bob Parker, the NFU promo marked an early gig for editor Annie Collins.
Shot for an Australian Travel Agents Seminar, this short film seeks to portray 1969 New Zealand as a hip and happening place. The tourism clichés of a scenic wonderland remain, but the film attempts to present a more sophisticated NZ to entice jet-set Aussies east. After all, we "got rid of six o'clock closing ages ago." To complement the Anzac staples of sport, beer and gambling there are mountains and Māori. Nightclubs offer show bands and strippers for "relaxation" after strenuous days of sightseeing. C’mon is a fascinating snapshot of a nation in transition.
“I’d no idea what I’d been missing!” This 1985 film pitches Aotearoa as a destination to our Aussie cobbers. Long haul air travel had led to a tourism boom, and promo campaigns were becoming increasingly sophisticated. This effort tries to overcome expectations of NZ as a place for oldies where “nothing is ever open”. A dinky-di Sydney family go on a tour of “Kiwiland” for a smorgasbord of sun, sea and snow. There’s crayfish and wine on the sand, and Barry Crump tells a less than 100% Pure tale at the pub. Australian John Sheerin (McLeod's Daughters) plays Dad.
Made for the 75th anniversary of the Tourist and Publicity Department, this National Film Unit short film surveys New Zealand tourism: from shifts in transport and accommodation, to how Aotearoa is marketed. The "romantic outpost of Empire" seen in 1930s promotional films gives way to a more relaxed, even saucy pitch, emphasising an uncrowded, fun destination. Middle-earth is not yet on the horizon; instead Wind in the Willows provides literary inspiration. Directed by Hugh Macdonald (This is New Zealand), it screened alongside Bugsy Malone and won a Belgian tourist festival award.
In this award-winning tourism promo, an easy-going narrator guides us through a land of contrasts — “where else would you find golf and geysers?”. The sights range from frozen to boiling lakes, characterful cities to odd natives (kiwi, takahē, carnivorous snails). Visual highlights include quirky road-signs (“beware of wind”, “slow workmen ahead”), toheroa digging and a flotilla of capsizing optimists. Directed by NFU veteran Ron Bowie, the film won an award at the 1963 Venice Film Festival, before headlining a special Amazing New Zealand season of shorts in NZ cinemas.
This 1979 episode of Pacific Viewpoint features Guide Bubbles — aka Dorothy Huhana Mihinui — who showed guests around Rotorua's hot pools at Whakarewarewa for close to half a century. She talks about how tourism has changed at the pools over the years, and reminisces about famed guides Rangi and Bella. At the time of the interview Mihinui was the senior guide, having been promoted after Rangi’s passing in 1970. After her 1985 retirement she was made an MBE, then a Distinguished Companion of the New Zealand Order of Merit. The beloved guide died in June 2006.
This 1952 tourism film promoted New Zealand as a destination to Australians. In the 1950s the Kiwi tourist industry lacked accommodation and investment. But new opportunities were offered by international air travel — like the Melbourne to Christchurch route shown here, flown by TEAL (which later became Air New Zealand). Produced by the National Film Unit, this promo touts the South Island as an antidote to crowded city life in Melbourne and Sydney. Road trips offer glaciers, lakes, snow sports, motoring, angling, racing, and scenic delight aplenty.
This second episode of the three-part series following British MP Austin Mitchell’s return to the country where he began his career in (as a broadcaster and author of 1972 book The Half Gallon Quarter Acre Pavlova Paradise) sees a focus on politics. The former Canterbury University political scientist gives a potted political history, from the roots of a conservative Kiwi political mien to the radical changes wrought by Lange’s 80s Labour government and the rise of women ‘on the hill’. Finally he considers tourism, Treaty settlements and the aspirations of Māori.
This 1963 film looks at how the development of high country aviation is taking on the challenges presented by the South Island’s rugged geography. Piloted by war veterans, small aircraft parachute supplies into remote locations for Forest Service hut building and service lighthouses. Meanwhile helicopters and airlines open up opportunities for industry (venison, tourism, forestry, topdressing) and recreation (fishing, hunting). Good keen men, smokos and Swannies abound in this classically-filmed National Film Unit documentary.