Animated plasticine. Talking chickens. Dancing Cossacks. Plus old favourites bro'Town, Hairy Maclary and Footrot Flats. From Len Lye to Gollum, feast on the talents of Kiwi animators. In his backgrounder to the Animation Collection, NZ On Screen's Ian Pryor provides handy pathways through the frogs, dogs and stop motion shenanigans.
Great adverts are strange things: mini works of magic, with the power to make viewers smile, cry, and even buy. Kiwi directors have shown such a knack for making them, they've been invited to do so across the globe. But this collection is about local favourites; dogs on skateboards, choc bar robberies, ghost chips. NZ On Screen's Irene Gardiner backgrounds the top 10 here.
Month by month, this collection offers up NZ On Screen's most viewed clips for 2016. Alongside legendary adverts, the clips collection features talents lost to us over the year, from Ray Columbus to Martin Crowe and Bowie (via Flight of the Conchords). In this backgrounder, NZ On Screen Content Director Kathryn Quirk guides us through the list.
One of the most controversial political adverts to emerge from New Zealand, this 1975 spot only played twice on local television, but helped bring National a landslide win. National leader Rob Muldoon’s chief target was the Labour Government’s superannuation scheme, which the ad notoriously associated with communism, via a troupe of dancing Cossacks. Created by ad agency Colenso, the concept was animated by company Hanna-Barbera in Australia. After being elected, Muldoon brought in a replacement superannuation scheme.
This classic soft drink advert saw a supergroup of 80s music talent cooling off ... in a steamy L&P factory. The industrial-strength line-up — When the Cats Away’s Margaret Urlich and a blink or you'll miss her Annie Crummer; Ardijah’s Ryan and Betty-Anne Monga; Erana Clark, Peter Morgan, and DD Smash drummer Peter Warren — belt out a 60s Motown song (produced here by Murray Grindlay). Fane Flaws plays a supervisor loosened up by “the thirst quencher”. ‘Heatwave’ was a hit single in late 1987, with the group named ‘80 in the Shade’. The ad was named the year's best.
This 1968 tourism promo follows two Aussie sheilas, Helen and Beverly, on a champagne-fuelled trip across the ditch. The tour kicks off with an obligatory sheep's 'baa', but offers some surprises alongside the scenic wonderland way, such as a detour to a Kaingaroa Forest mill and an Otago gold rush history lesson. Surprisingly trippy, Blow Up-inspired opening credits, some bold cutting and a jazzy score enliven the jaunt; a highlight is the lasses and hip local lads Monkee-ing around a Māori village and geothermal power station ... it's not PC, but it's definitely pop-tastic!
The third single from Opshop’s triple platinum-selling second album Second Hand Planet reached number three on the NZ singles chart, and became the theme song for a string of heart string-pulling NZ Post adverts with its lyric “one day / you’ll realise how much you have me”. Director Luke Sharpe’s video has the band in semi-darkness, accompanied only by a smoke machine and the odd dreamy projection. Lead singer and New Zealand’s Got Talent host Jason Kerrison’s vocals are harmonised by Dianne Swann from When the Cat’s Away and The Bads.
This Contact episode goes behind the scenes on a big budget commercial from the early days of the Kiwi film renaissance: a 1982 Crunchie bar ad which owes so much to Star Wars, the film crew even call their villain Darth. After 12 hour days working inside the Waitomo Caves, a move to Ninety Mile Beach sees the weather playing havoc with sets and schedules. Seeking fresh faces, commercials king Geoff Dixon (Crumpy and Scotty) cast his lead actors in Australia. Television adverts were even made to announce the arrival of the ad — which plays over the closing credits.
If the Wool Board rocked, Steriogram’s ‘Walkie Talkie Man’ video would be the result. It uses wool to create people, instruments and tall buildings. A King Kong-like character scales Hollywood’s Capitol tower to kidnap singer Tyson Kennedy: inevitably, this warm fuzzy has to unravel. The ingenious stop-motion animation was made in New York by Frenchman Michel Gondry (director of feature Eternal Sunshine of the Spotless Mind, and notable promos for Radiohead and Beck). The video – and the song’s use in an iPod advert – brought Steriogram worldwide exposure.
Arguably one of New Zealand's most beloved advertising campaigns, the Crumpy and Scotty adverts combined an iconic Kiwi author, odd couple comedy, and off road driving. They also deftly sent up two cliches: the unruffled country guy — in the shape of Good Keen Man Barry Crump — and the wimp from the city (played by Lloyd Scott). The first ad sees Scotty trying to sell the brilliance of the Hilux four-wheel drive, while Crumpy takes a backroads short cut. The follow-up spot sees Scotty taking extra precautions. The Crumpy and Scotty ads continued for 12 more years.