Dancing Cossacks - 1975 National Party

Commercial, 1975 (Full Length)

One of the most controversial political adverts to emerge from New Zealand, this 1975 spot only played twice on local television, but helped bring National a landslide win. National leader Rob Muldoon’s chief target was the Labour Government’s superannuation scheme, which the ad notoriously associated with communism, via a troupe of dancing Cossacks. Created by ad agency Colenso, the concept was animated by company Hanna-Barbera in Australia. After being elected, Muldoon brought in a replacement superannuation scheme.

Collection

The Animation Collection

Curated by NZ On Screen team

Animated plasticine. Talking chickens. Dancing Cossacks. Plus old favourites bro'Town, Hairy Maclary and Footrot Flats. From Len Lye to Gollum, feast on the talents of Kiwi animators. In his backgrounder to the Animation Collection, NZ On Screen's Ian Pryor provides handy pathways through the frogs, dogs and stop motion shenanigans. 

Collection

Politics

Curated by NZ On Screen team

New Zealand's representatives in parliament have had some of their most memorable moments captured on camera. This collection showcases their screen legacy: from stirring addresses (Kirk), feisty debates (Muldoon, Lange, Olympic boycotts), revolutions, nukes, and snap elections, to political punches (Bob Jones), and young leaders (Clark). Listener writer Toby Manhire writes about Kiwi politicians on screen here.

The 1975 Leaders Debate

Television, 1975 (Full Length)

This 1975 general election leaders' debate sees Prime Minister Bill Rowling (Labour) square off against contender Robert Muldoon (National) in front of a panel (Bruce Slane, Gordon Dryden, David Beatson). Rowling had been in the job a year, after the death of Norm Kirk, and Muldoon paints him as a drifter in the face of the first oil shock. It was one of three pre-election specials made for NZ TV’s new second channel. This is filmed in black and white, but during this campaign National exploited newly-arrived colour TV via the infamous ‘Dancing Cossacks’ ads.

Robert Muldoon: The Grim Face of Power - Part One

Television, 1994 (Full Length Episode)

The first part of this controversial, no-holds-barred portrait of Robert Muldoon — the dominant figure of 20th century NZ politics — traces his rise to power. In one of the show’s most contentious themes, Neil Roberts and Louise Callan explore the effect that the death of Muldoon's father from syphilis may have had on his political career. Interviews with colleagues and family members cover his childhood, war service, early years as a husband and father, his immersion in the National Party and the relentless, divisive style that saw him become Prime Minister in 1975.