This 2011 anti-drink driving ad campaign became a Kiwi pop cultural phenomenon, spawning countless parodies, memes, t-shirts and over a million YouTube views; phrases from the ad entered the vernacular (“you know I can’t grab your ghost chips”). Eschewing the usual shock and horror tactics, the Clemenger BBDO campaign for the NZ Transport Agency was targeted at young male Māori drivers, and used humour to get the message across that it was choice to stop a mate from driving drunk. Directed by Steve Ayson, it won a prestigious D&AD Yellow Pencil award in 2012.
This collection celebrates women and feminism in New Zealand — the first country in the world to give all women the vote. We shine the light on a line of female achievers: suffrage pioneers, educators, unionists, politicians, writers, musicians, mothers and feminist warriors — from Kate Sheppard to Sonja Davies to Shona Laing. In her backgrounder, TV veteran and journalism tutor Allison Webber writes how the collection helps us understand and honour our past, asks why feminism gets a bad rap, and considers the challenges faced by feminism in connecting past and present.
This collection celebrates Kiwi comedy on TV: the caricatures, piss-takes, and sitcoms that have cracked us up, and pulled the wool over our eyes for over five decades. From turkeys in gumboots and Fred Dagg, to Billy T, bro'Town and Jaquie Brown. As Diana Wichtel reflects, watching the evolution of native telly laughs is, "a rich and ridiculous, if often painful, pleasure."
Great adverts are strange things: mini works of magic, with the power to make viewers smile, cry, and even buy. Kiwi directors have shown such a knack for making them, they've been invited to do so across the globe. But this collection is about local favourites; dogs on skateboards, choc bar robberies, ghost chips. NZ On Screen's Irene Gardiner backgrounds the top 10 here.
From the icons (Sky Tower, Otara Market, Rangitoto, The Bridge), celebs, clans and stereotypes (Jafas), to the streets (Queen St, K Road), and Super City suburbs (Ferndale, Mt Raskill, Morningside), this collection celebrates Auckland onscreen. Reel through the moods and the multicultural, metro, muggy charms of New Zealand’s largest city. In this backgrounder, No. 2 director Toa Fraser writes about Auckland as a place of myth, diversity and broken jaws.
Two cars, one day: directed by Taika Waititi, this extended public service announcement uses humour to address the dangers of motoring under the influence of marijuana. A trio of tamariki imitate their Dads’ stoned antics, driving home what’s at stake when getting behind the wheel while ‘blazed’. Young Julian Dennison was fresh from his acting debut in Shopping. Waititi later cast him to co-star with Sam Neill in his 2016 hit Hunt for the Wilderpeople. The advertisement was part of a Clemenger BBDO traffic safety campaign made for the NZ Transport Agency.
Taken from an unflinching anti-drink driving road safety campaign, this 1982 ad was made for the Ministry of Transport by Kiwi ad company Silverscreen. The concept was inspired by controversially imagined scenes in Oscar-winning 1979 Vietnam movie The Deer Hunter, in which US soldiers are forced to play Russian roulette by their Vietcong captors. The idea of equating the risks of drunk driving with Russian roulette has been repeated many times since, including campaigns by advertising agencies in Thailand and Italy.
When the British troopship The Marquette sank in the Aegean Sea, killing 32 New Zealanders in World War One, it caused outrage in Aotearoa. Their deaths — mainly nurses and medical orderlies — could have been avoided if they had been on a hospital ship, which gave more protection from attack. Instead 167 people died on 23 October 1915 when a German torpedo slammed into their vessel. This Great War Stories episode interviews actor Antonia Prebble about her role in Australian TV series Anzac Girls, playing Marquette survivor nurse Hilda Steele.
The coaster Breeze and her crew are immortalised in this much praised National Film Unit documentary. Poet Denis Glover and narrator Selwyn Toogood provide a rhythmic and lyrical commentary as the Breeze runs from Wellington to Lyttelton, then to Wanganui. Three weeks after the film's November 1948 release, director Cecil Holmes had his satchel snatched. He lost his NFU job after the resulting smear campaign accused him of communist leanings. Although reinstated after a court case, Holmes left for a successful screen career in Australia in 1949.
With the phrase “we were lucky to get away with it” and a ready laugh, 97-year-old Douglas Smith describes some of the close calls he had as a trainee and later bomber pilot during World War ll. Luck yes, but skill too, as he survived a 30 mission tour of duty. Douglas first tasted action flying a small, twin engine Dakota Boston over France and the Netherlands. Graduating to four engine Lancasters, he took part in huge raids over some of Germany’s biggest cities. Never afraid himself, he laments the vast loss of life among friends and enemies.