This 2011 anti-drink driving ad campaign became a Kiwi pop cultural phenomenon, spawning countless parodies, memes, t-shirts and over a million YouTube views; phrases from the ad entered the vernacular (“you know I can’t grab your ghost chips”). Eschewing the usual shock and horror tactics, the Clemenger BBDO campaign for the NZ Transport Agency was targeted at young male Māori drivers, and used humour to get the message across that it was choice to stop a mate from driving drunk. Directed by Steve Ayson, it won a prestigious D&AD Yellow Pencil award in 2012.
This collection celebrates women and feminism in New Zealand — the first country in the world to give all women the vote. We shine the light on a line of female achievers: suffrage pioneers, educators, unionists, politicians, writers, musicians, mothers and feminist warriors — from Kate Sheppard to Sonja Davies to Shona Laing. In her backgrounder, TV veteran and journalism tutor Allison Webber writes how the collection helps us understand and honour our past, asks why feminism gets a bad rap, and considers the challenges faced by feminism in connecting past and present.
Great adverts are strange things: mini works of magic, with the power to make viewers smile, cry, and even buy. Kiwi directors have shown such a knack for making them, they've been invited to do so across the globe. But this collection is about local favourites; dogs on skateboards, choc bar robberies, ghost chips. NZ On Screen's Irene Gardiner backgrounds the top 10 here.
From the icons (Sky Tower, Otara Market, Rangitoto, The Bridge), celebs, clans and stereotypes (Jafas), to the streets (Queen St, K Road), and Super City suburbs (Ferndale, Mt Raskill, Morningside), this collection celebrates Auckland onscreen. Reel through the moods and the multicultural, metro, muggy charms of New Zealand’s largest city. In this backgrounder, No. 2 director Toa Fraser writes about Auckland as a place of myth, diversity and broken jaws.
This collection celebrates Kiwi comedy on TV: the caricatures, piss-takes, and sitcoms that have cracked us up, and pulled the wool over our eyes for over five decades. From turkeys in gumboots and Fred Dagg, to Billy T, bro'Town and Jaquie Brown. As Diana Wichtel reflects, watching the evolution of native telly laughs is, "a rich and ridiculous, if often painful, pleasure."
Two cars, one day: directed by Taika Waititi, this extended public service announcement uses humour to address the dangers of motoring under the influence of marijuana. A trio of tamariki imitate their Dads’ stoned antics, driving home what’s at stake when getting behind the wheel while ‘blazed’. Young Julian Dennison was fresh from his acting debut in Shopping. Waititi later cast him to co-star with Sam Neill in his 2016 hit Hunt for the Wilderpeople. The advertisement was part of a Clemenger BBDO traffic safety campaign made for the NZ Transport Agency.
Taken from an unflinching anti-drink driving road safety campaign, this 1982 ad was made for the Ministry of Transport by Kiwi ad company Silverscreen. The concept was inspired by controversially imagined scenes in Oscar-winning 1979 Vietnam movie The Deer Hunter, in which US soldiers are forced to play Russian roulette by their Vietcong captors. The idea of equating the risks of drunk driving with Russian roulette has been repeated many times since, including campaigns by advertising agencies in Thailand and Italy.
The third part of this NFU series on aviation in New Zealand jets off post-World War II, where wartime aircraft and crew provided a base for the National Airways Corporation (later Air New Zealand). The romance of travelling via flying boat made way for mass global air travel; and NZ tourism and airports rapidly became more sophisticated. Presenter Peter Clements looks at how the NZ environment spurred innovation (ski planes, top-dressing, heli deer hunting), and traces the lineage of contemporary garage aircraft makers to DIY first flyers like Richard Pearse.
Director Julie Zhu's love letter to a Chinese East Auckland community follows her grandmother as she carries out what may seem a mundane task — grocery shopping. But to Fang Ruzhen, her daily ritual of buying food is what connects her to several other aged Chinese grandparents, who hop on buses in large groups to head to the supermarket. Ruzhen moved to New Zealand nearly 20 years ago to help look after her grandson. Now she is 79 and can barely speak any English. "Going shopping every day…well, that’s our strength. Without this, what would we do?"
This 1972 NFU documentary looks at the care of children born with physical disabilities. Aimed at families with ‘crippled’ children, the film was directed by Frank Chilton for the Crippled Children Society (now CCS Disability Action). Parents, doctors, teachers and field officers are shown engaging with children and young adults at home and in the community, from spring-loaded splints for spina bifida patients to Māori stick games as therapy for cerebral palsy. It is introduced by Mrs New Zealand 1970, Alison Henry (whose son was born with a congenital foot defect).