Great adverts are strange things: mini works of magic, with the power to make viewers smile, cry, and even buy. Kiwi directors have shown such a knack for making them, they've been invited to do so across the globe. But this collection is about local favourites; dogs on skateboards, choc bar robberies, ghost chips. NZ On Screen's Irene Gardiner backgrounds the top 10 here.

This collection celebrates the legendary moments that New Zealanders — huddled around the telly — gawked at, chortled with, and choked on our Choysa over as they played out on our screens. "There's a generation who remember where they were when JFK was shot", but as Paul Casserly asks in his collection primer, "where were you when Thingee's eye popped out?"

Buckle up as we blast from the past Russ le Roq, gameshow host Paul Henry, tweenaged Kimbra and catwalk model Rach. Paul Casserly primes the collection: "pig out on these pre-fame Kiwis, gaze upon their fresh faces and remember the good times, before they were famous, before they became household names, movie stars, action figures and flavours of ice-cream."

It's hard to reduce legendary band Split Enz down to a single sound or image. Soon after forming in 1973, they began dressing like oddball circus performers, and their music straddled folk, vaudeville and art rock. Later the songs got shorter, poppier and — some say —better, and the visuals were toned down...but you could never accuse the Enz of looking biege. With Split Enz co-founder Tim Finn turning 65 in June 2017, this collection looks back at one of Aotearoa's most successful and eclectic bands. Writer Michael Higgins unravels the evolution of the Enz here.

This collection celebrates Kiwi comedy on TV: the caricatures, piss-takes, and sitcoms that have cracked us up, and pulled the wool over our eyes for over five decades. From turkeys in gumboots and Fred Dagg, to Billy T, bro'Town and Jaquie Brown. As Diana Wichtel reflects, watching the evolution of native telly laughs is, "a rich and ridiculous, if often painful, pleasure." 

In 2012 an unusual world first won overseas media attention: Campbell Live followed two rescue dogs as they attempted to drive a car. The dog story was an example of a New Zealand story going viral around the globe. This collection offers other stories that won overseas attention: a royal baby's encounter with a Buzzy Bee; an American tourist going missing off the Cook Strait ferry; Coronation Street stars; celebrity sheep Shrek (in clip two of Eating Media Lunch) and David Lange's famous line about uranium (in clip three of Revolution). 

This intense newsreel reports from the war in the Pacific in Easter 1944, as American, Fijian, and New Zealand soldiers battle the Japanese in the Bougainville jungle. Cameraman Stan Wemyss found himself isolated with a Fijian patrol, amidst casualties and under fire from 'Japs'. He later recounted being so close to the action he could hear troops talking in two languages he couldn't understand; at one point he lays down his camera to pitch a grenade. Grandfather of future actor Russell Crowe, Wemyss was awarded an MBE in 1947 for his services as a war correspondent. 

The music video for Zed’s biggest hit sees the band rocking out in a dimly-lit house while a storm seems to rage outside, wreaking havoc with the venetian blinds. The infectious earworm peaked at number four on the New Zealand singles chart and helped Zed's debut album Silencer become the best-selling local album of 2000. 'Renegade Fighter' gained extensive airplay as part of a long-running Rebel Sport commercial, and was used in the United States in both an episode of Superman TV show Smallville and movie American Pie 2.

At any one time between mid 1942 and mid 1944, between 15,000 and 45,000 US servicemen were camped in NZ preparing for, and recovering from, war in the Pacific. The marines brought colour and drama to the austerity of home front life. Fifty years later this TV documentary used interviews, reenactments and archive material to explore the “American invasion”. Sonja Davies recalls a Wellington street fight kicked off by a racist insult directed at Māori, and her wartime pregnancy and romance (1,500 marriages ensued from “when the Americans were here”).

World War II veteran Everard Otto volunteered for the Territorials at 18, helping supply Americans troops based in New Zealand. But his real war story began when he turned 21 and was sent overseas. He eventually arrived in Italy as a staff car driver. Mostly behind the lines, Otto’s memory of service is based around the brutal battles for Monte Cassino, watching the cruel fighting and bombing that razed the famous hilltop monastery. Returning decades later he found the countryside largely unchanged. He even found the dugout where he spent four eventful months.