Made before websites like Airbnb spurred a massive jump in homestay-style accommodation options, this documentary from 2000 visits New Zealanders who have chosen to open their houses to tourists. From Warkworth to Stewart Island, from farm stays to a gay-friendly house in Golden Bay, Kiwis talk about the positives of homestays — and the long hours. Two of the couples mention how their own relationship benefits from having visitors. Narrated by Jim Mora, The Real New Zealand was directed by Shirley Horrocks (hit documentary Kiwiana).
Made for the 75th anniversary of the Tourist and Publicity Department, this National Film Unit short film surveys New Zealand tourism: from shifts in transport and accommodation, to how Aotearoa is marketed. The "romantic outpost of Empire" seen in 1930s promotional films gives way to a more relaxed, even saucy pitch, emphasising an uncrowded, fun destination. Middle-earth is not yet on the horizon; instead Wind in the Willows provides literary inspiration. Directed by Hugh Macdonald (This is New Zealand), it screened alongside Bugsy Malone and won a Belgian tourist festival award.
This 1979 episode of Pacific Viewpoint features Guide Bubbles — aka Dorothy Huhana Mihinui — who showed guests around Rotorua's hot pools at Whakarewarewa for close to half a century. She talks about how tourism has changed at the pools over the years, and reminisces about famed guides Rangi and Bella. At the time of the interview Mihinui was the senior guide, having been promoted after Rangi’s passing in 1970. After her 1985 retirement she was made an MBE, then a Distinguished Companion of the New Zealand Order of Merit. The beloved guide died in June 2006.
This documentary film tells the story of the Whanganui River. It recounts a Māori myth believing the river is the path carved by a god (Pukeonaki aka Mt Taranaki) in its journey from the volcanic plateau to the west coast. There is beautifully shot footage of Māori paddling a waka under tui-laden matai, and tourists cruising on steamers. In 1950 the NFU had become part of the Department of Tourism and Publicity (after accusations of political bias); and this film reflects the change, with a triumphant narrative of progress underpinning an often-bloody river history.
Shot for an Australian Travel Agents Seminar, this short film seeks to portray 1969 New Zealand as a hip and happening place. The tourism clichés of a scenic wonderland remain, but the film attempts to present a more sophisticated NZ to entice jet-set Aussies east. After all, we "got rid of six o'clock closing ages ago." To complement the Anzac staples of sport, beer and gambling there are mountains and Māori. Nightclubs offer show bands and strippers for "relaxation" after strenuous days of sightseeing. C’mon is a fascinating snapshot of a nation in transition.
This 1963 film looks at how the development of high country aviation is taking on the challenges presented by the South Island’s rugged geography. Piloted by war veterans, small aircraft parachute supplies into remote locations for Forest Service hut building and service lighthouses. Meanwhile helicopters and airlines open up opportunities for industry (venison, tourism, forestry, topdressing) and recreation (fishing, hunting). Good keen men, smokos and Swannies abound in this classically-filmed National Film Unit documentary.
This 1952 tourism film promoted New Zealand as a destination to Australians. In the 1950s the Kiwi tourist industry lacked accommodation and investment. But new opportunities were offered by international air travel — like the Melbourne to Christchurch route shown here, flown by TEAL (which later became Air New Zealand). Produced by the National Film Unit, this promo touts the South Island as an antidote to crowded city life in Melbourne and Sydney. Road trips offer glaciers, lakes, snow sports, motoring, angling, racing, and scenic delight aplenty.
At the time of this 1984 interview with Catherine Tizard, Auckland had just been announced as host for the 1990 Commonwealth Games. Weekend's Terry Carter interviews the city’s mayor on her preparation plans: covering commercialism, chauvinism, Treaty of Waitangi, tourism, and a proposed All Blacks tour to South Africa (“it won’t help”). Tizard defends the controversial Aotea Centre and talks about family sacrifices she's made for the mayoral job. ‘Dame Cath’ was the first female Mayor of Auckland, and went on to be New Zealand’s first female Governor-General.
Directed by David Fowler for the National Film Unit, tourism promo Holiday For Susan enthusiastically follows 22-year-old Aussie Susan's tour of Godzone with Kiwi lass Lorraine Clark. En route, Susan finds a husband in Auckland's David Thomas. Abounding with shots of scenic wonder (cleverly integrated with signs of the country's industrial progress), and Susan's legs (many aspects of the film would have had Kate Sheppard rolling in her grave), the film presents a jaunty portrait of 60s NZ as a destination for young, well-to-do, globetrotters.
“I’d no idea what I’d been missing!” This 1985 film pitches Aotearoa as a destination to our Aussie cobbers. Long haul air travel had led to a tourism boom, and promo campaigns were becoming increasingly sophisticated. This effort tries to overcome expectations of NZ as a place for oldies where “nothing is ever open”. A dinky-di Sydney family go on a tour of “Kiwiland” for a smorgasbord of sun, sea and snow. There’s crayfish and wine on the sand, and Barry Crump tells a less than 100% Pure tale at the pub. Australian John Sheerin (McLeod's Daughters) plays Dad.