There are around 3000 homes in New Zealand that open their doors to strangers as 'homestay' accommodation. This documentary introduces some of the people running homestays, as they show 'the real New Zealand' to their visitors, who are often from other countries. Narrated by Jim Mora, the documentary was directed by Shirley Horrocks, who had previously made high rating documentary Kiwiana.
This documentary film tells the story of the Whanganui River. It recounts a Māori myth believing the river is the path carved by a god (Pukeonaki aka Mt Taranaki) in its journey from the volcanic plateau to the west coast. There is beautifully shot footage of Māori paddling a waka under tui-laden matai, and tourists cruising on steamers. In 1950 the NFU had become part of the Department of Tourism and Publicity (after accusations of political bias); and this film reflects the change, with a triumphant narrative of progress underpinning an often-bloody river history.
This 1960 tourism film, produced by the National Film Unit, is aimed at a particular market niche: hunter holidaymakers. It follows a visitor from Omaha, USA, ‘JD’, who flies down to the “land of countless deer”: Dart Valley in the Southern Alps. A folk song extols the joys of answering the call of the wild — “The very best thing for a man: To hunt and fish and sleep out of doors, eat his tucker where he can” — as JD and his guide climb via bird-filled beech forest onto scree slopes to nab a 14-point stag; before a ciggie on the ridge and a squiz at the scenery.
This 1968 tourism promo follows two Aussie sheilas, Helen and Beverly, on a champagne-fuelled trip across the ditch. The tour kicks off with an obligatory sheep's 'baa', but offers some surprises alongside the scenic wonderland way, such as a detour to a Kaingaroa Forest mill and an Otago gold rush history lesson. Surprisingly trippy, Blow Up-inspired opening credits, some bold cutting and a jazzy score enliven the jaunt; a highlight is the lasses and hip local lads Monkee-ing around a Māori village and geothermal power station ... it's not PC, but it's definitely pop-tastic!
In this award-winning tourism promo, an easy-going narrator guides us through a land of contrasts — “where else would you find golf and geysers?”. The sights range from frozen to boiling lakes, characterful cities to odd natives (kiwi, takahē, carnivorous snails). Visual highlights include quirky road-signs (“beware of wind”, “slow workmen ahead”), toheroa digging and a flotilla of capsizing optimists. Directed by NFU veteran Ron Bowie, the film won an award at the 1963 Venice Film Festival, before headlining a special Amazing New Zealand season of shorts in NZ cinemas.
This advertisement was part of a 70s campaign promoting New Zealand for New Zealanders. This episode targets the elderly with the narration encouraging seniors to take a closer look at the country they've spent all their lives in but never really seen. Scenic wonder and relaxation is the focus as a bus-borne group of elderly folk travel on a southern tiki tour. This Queenstown is generations away (in both senses) from bungees, rafting and world adventure tourism capital status; with a trip in the gondola to the Skyline the most likely to set pulses racing here.
At the time of this 1984 interview with Catherine Tizard, Auckland had just been announced as host for the 1990 Commonwealth Games. Weekend's Terry Carter interviews the city’s mayor on her preparation plans: covering commercialism, chauvinism, Treaty of Waitangi, tourism, and a proposed All Blacks tour to South Africa (“it won’t help”). Tizard defends the controversial Aotea Centre and talks about family sacrifices she's made for the mayoral job. ‘Dame Cath’ was the first female Mayor of Auckland, and went on to be New Zealand’s first female Governor-General.
This 1952 tourism film promoted New Zealand as a destination to Australians. In the 1950s the Kiwi tourist industry lacked accommodation and investment. But new opportunities were offered by international air travel — like the Melbourne to Christchurch route shown here, flown by TEAL (which later became Air New Zealand). Produced by the National Film Unit, this promo touts the South Island as an antidote to crowded city life in Melbourne and Sydney. Road trips offer glaciers, lakes, snow sports, motoring, angling, racing, and scenic delight aplenty.
This NFU tourism promo from 1986 showcases all that the north of the North Island has to offer. As holidaymakers Dave and Julia peruse the sights and sounds of Auckland, they provide a high speed guided tour of its nightlife and many attractions. After Julia exits unexpectedly for LA — possibly to moonlight on another tourist film — Dave is joined by Jacky. The two venture up to Ninety Mile Beach and, after exploring the native bush and enjoying a spot of fishing, end their stay with a bonfire by the sea, a stark contrast to the cosmopolitan delights of Auckland.
Recut from material shot at least five years before, this National Film Unit short appears to have been driven by the Tourist and Publicity Department. Coming in for praise are New Zealand’s primary exports (farm products), road and railways, and social security. In the 50s long distance air links were opening NZ up to the world but international tourism was not a major industry, and NZ was focused firmly on agriculture. People are shown farming, “a little unsmiling” on city streets, and at play (fishing, sailing and skiing). Kids drink milk and Māori are assimilating.