This 1952 tourism film promoted New Zealand as a destination to Australians. In the 1950s the Kiwi tourist industry lacked accommodation and investment. But new opportunities were offered by international air travel — like the Melbourne to Christchurch route shown here, flown by TEAL (which later became Air New Zealand). Produced by the National Film Unit, this promo touts the South Island as an antidote to crowded city life in Melbourne and Sydney. Road trips offer glaciers, lakes, snow sports, motoring, angling, racing, and scenic delight aplenty.
Made for the 75th anniversary of the Tourist and Publicity Department, this National Film Unit short film surveys New Zealand tourism: from shifts in transport and accommodation, to how Aotearoa is marketed. The "romantic outpost of Empire" seen in 1930s promotional films gives way to a more relaxed, even saucy pitch, emphasising an uncrowded, fun destination. Middle-earth is not yet on the horizon; instead Wind in the Willows provides literary inspiration. Directed by Hugh Macdonald (This is New Zealand), it screened alongside Bugsy Malone and won a Belgian tourist festival award.
“I’d no idea what I’d been missing!” This 1985 film pitches Aotearoa as a destination to our Aussie cobbers. Long haul air travel had led to a tourism boom, and promo campaigns were becoming increasingly sophisticated. This effort tries to overcome expectations of NZ as a place for oldies where “nothing is ever open”. A dinky-di Sydney family go on a tour of “Kiwiland” for a smorgasbord of sun, sea and snow. There’s crayfish and wine on the sand, and Barry Crump tells a less than 100% Pure tale at the pub. Australian John Sheerin (McLeod's Daughters) plays Dad.
This 1979 episode of Pacific Viewpoint features Guide Bubbles — aka Dorothy Huhana Mihinui— who showed guests around Rotorua's hot pools at Whakarewarewa for close to half a century. She talks about how tourism has changed at the pools over the years, and reminisces about famed guides Rangi and Bella. At the time of the interview Mihinui was the senior guide, having been promoted after Rangi’s passing in 1970. After her 1985 retirement she was made an MBE, then a Distinguished Companion of the New Zealand Order of Merit. The beloved guide died in June 2006.
This NFU tourism promo from 1986 showcases all that the north of the North Island has to offer. As holidaymakers Dave and Julia peruse the sights and sounds of Auckland, they provide a high speed guided tour of its nightlife and many attractions. After Julia exits unexpectedly for LA — possibly to moonlight on another tourist film — Dave is joined by Jacky. The two venture up to Ninety Mile Beach and, after exploring the native bush and enjoying a spot of fishing, end their stay with a bonfire by the sea, a stark contrast to the cosmopolitan delights of Auckland.
This 1960 tourism film, produced by the National Film Unit, is aimed at a particular market niche: hunter holidaymakers. It follows a visitor from Omaha, USA, ‘JD’, who flies down to the “land of countless deer”: Dart Valley in the Southern Alps. A folk song extols the joys of answering the call of the wild — “The very best thing for a man: To hunt and fish and sleep out of doors, eat his tucker where he can” — as JD and his guide climb via bird-filled beech forest onto scree slopes to nab a 14-point stag; before a ciggie on the ridge and a squiz at the scenery.
This second episode of the three-part series following British MP Austin Mitchell’s return to the country where he began his career in (as a broadcaster and author of 1972 book The Half Gallon Quarter Acre Pavlova Paradise) sees a focus on politics. The former Canterbury University political scientist gives a potted political history, from the roots of a conservative Kiwi political mien to the radical changes wrought by Lange’s 80s Labour government and the rise of women ‘on the hill’. Finally he considers tourism, Treaty settlements and the aspirations of Māori.
In this award-winning tourism promo, an easy-going narrator guides us through a land of contrasts — “where else would you find golf and geysers?”. The sights range from frozen to boiling lakes, characterful cities to odd natives (kiwi, takahē, carnivorous snails). Visual highlights include quirky road-signs (“beware of wind”, “slow workmen ahead”), toheroa digging and a flotilla of capsizing optimists. Directed by NFU veteran Ron Bowie, the film won an award at the 1963 Venice Film Festival, before headlining a special Amazing New Zealand season of shorts in NZ cinemas.
This 1968 tourism promo follows two Aussie sheilas, Helen and Beverly, on a champagne-fuelled trip across the ditch. The tour kicks off with an obligatory sheep's 'baa', but offers some surprises alongside the scenic wonderland way, such as a detour to a Kaingaroa Forest mill and an Otago gold rush history lesson. Surprisingly trippy, Blow Up-inspired opening credits, some bold cutting and a jazzy score enliven the jaunt; a highlight is the lasses and hip local lads Monkee-ing around a Māori village and geothermal power station ... it's not PC, but it's definitely pop-tastic!
In this episode of his US TV odyssey director Geoff Steven reaches the Deep South. In Memphis, jailer WC Watson introduces his gospel singing family and there are rapturous scenes as they perform at their Beale Street church. In New Orleans, a youth court judge and her lawyer husband attempt to balance jobs and social work with raising their own children. The flipside is provided by descendants of slave owners looking for ways to hold on to their mansions now that the plantations that once supported them have gone.