Great adverts are strange things: mini works of magic, with the power to make viewers smile, cry, and even buy. Kiwi directors have shown such a knack for making them, they've been invited to do so across the globe. But this collection is about local favourites; dogs on skateboards, choc bar robberies, ghost chips. NZ On Screen's Irene Gardiner backgrounds the top 10 here.
On land, sea and air during World War II, and from Korea to Vietnam, this group of old soldiers remember their years of service. Close calls are common place but often laughed off, but the horror of war is often close to the surface. The third series of interviews from director David Blyth (Our Oldest Soldier) and RSA museum curator Patricia Stroud provide a valuable archive of a time now almost beyond living memory — particularly World War II, as the veterans enter their 90s and beyond.
This classic ad was made on a shoestring budget: milk bottle silver caps stood in for soldier’s dog tags and a Wellington quarry apes a Korean War-zone of the evergreen MASH TV series (from the naming of “O’Reilly” at the top of the mail call through to the 1953 country and western tearjerker used in the soundtrack, sung by Jacqui Fitzgerald and adapted by Murray Grindlay). The anachronism of cassette tapes in Korea proved a charming twist on the traditional ‘Dear John’ letter; and the ad was later voted Best Australasian commercial of the 80s.