This 1985 promotional film for the New Zealand Dairy Board catalogues diversifying taste in cheese as Kiwis move beyond the big block of cheddar. New varieties — feta, brie, camembert — are pitched as part of an evolution towards a more exotic and ‘gourmet’ culinary culture. A camel-riding Catherine Saunders looks at the process of how cheese is made in NZ; a highlight is the making of blue vein mould, and fondue gets a mention (“gruyère is best”). The film opens with an ad anointing “the great New Zealand 1Kg!” alongside a line-up of iconic Kiwi measurements.
This animated promo was one of a series that ran from 1966 to help communicate New Zealand’s shift to decimal currency. The existing imperial system divided pounds into 20 shillings and 240 pence, and required working out the fractions. In 1963 it was decided to ‘decimalise’ to make things simpler. ‘Mr Dollar’ was the icon of the change, and here, with the help of a Dad joke, he introduces the notes and coins, and the changeover date. Mr Dollar — plus 27 million banknotes and 165 million coins — officially marched into town on 10 July 1967.
Arthur Everard spent almost two decades making films for the National Film Unit, including directing award-winning rugby short Score and joining the team behind Commonwealth Games doco Games ’74. In 1984, Everard became New Zealand’s Chief Film Censor, a position he held for six years.