Great adverts are strange things: mini works of magic, with the power to make viewers smile, cry, and even buy. Kiwi directors have shown such a knack for making them, they've been invited to do so across the globe. But this collection is about local favourites; dogs on skateboards, choc bar robberies, ghost chips. NZ On Screen's Irene Gardiner backgrounds the top 10 here.

Peter Jackson has gone from shy fanboy to master of his craft; from Pukerua Bay to Wellywood. With six journeys into Middle-earth now behind him, he has few peers in the realm of large scale filmmaking. Led by early 'behind the scenes' docos this collection pays tribute to PJ's journey, from re-making King Kong in his backyard to err ... re-making King Kong in his backyard. 

NZ On Screen's Car Collection is loaded with vehicles of every make and vintage, as a line-up of legendary Kiwis get behind the wheel — some acting the part. The talent includes Bruce McLaren, Scott Dixon, Bruno Lawrence, a clever canine, and a great many bent fenders. Onetime car show host Danny Mulheron tells tales, and picks out some personal favourites here. 

Auckland Museum's Volume exhibition told the story of Kiwi pop music. It's time to turn the speakers up to 11, for NZ On Screen's biggest collection yet. Turning Up the Volume showcases NZ music and musicians. Drill down into playlists of favourite artists and topics (look for the orange labels). Plus NZOS Content Director Kathryn Quirk on NZ music on screen. 

Buckle up as we blast from the past Russ le Roq, gameshow host Paul Henry, tweenaged Kimbra and catwalk model Rach. Paul Casserly primes the collection: "pig out on these pre-fame Kiwis, gaze upon their fresh faces and remember the good times, before they were famous, before they became household names, movie stars, action figures and flavours of ice-cream."

Actor Bruno Lawrence rounds out a handful (Buck, Billy T, The Topps, Crumpy) of Kiwi icons who have achieved sufficient mana to be recognised by an abbreviated name. His charisma was key to ground-breaking films, Smash Palace, The Quiet Earth and Utu. Jack Nicholson reputedly had Bruno envy. This collection celebrates his inimitable performances and life.

The Coming-of-Age collection includes many of New Zealand's most beloved films. Featured are grumpy uncles, annoying parents, plus a wide range of children and teens negotiating the challenges of growing older — and wiser. Among the young actors making an early mark are an Oscar-nominated Keisha Castle-Hughes (Whale Rider), James Rolleston (Boy) and 12-year-old Fiona Kaye (Vigil). The titles include Alone, the winner of NZ On Screen's very first ScreenTest film contest. In the backgrounder, young Kiwi actor Thomasin Harcourt McKenzie writes from New York.  

Actor Kevin Smith could do it all; from brooding like Brando in a Tennessee Williams play, through Xena, to the gentle romantic lead of Double Booking, and self-parody in Love Mussel. Collected here are selections from a career cut short (he died in a 2002 film-set accident). Plus tributes from James Griffin, Michael Hurst, Geoffrey Dolan and Simon Prast. 

One of a select few Kiwi dramas about filmmaking, The Footstep Man centres on a man whose job is creating footsteps and sound effects for movies. Lonely, toiling under a demanding director, Sam (Brit Steven Grimes) gets trapped between real life and reel life. Cinematographer Leon Narbey’s second movie is a portrait of the strange pressure cooker of creating films, a luminous film within a film — with Jennifer Ward-Lealand as muse to painter Henri de Toulouse-Lautrec — and a reminder that for all the technology involved, moviemaking is about the human touch.

Animated plasticine. Talking chickens. Dancing Cossacks. Plus old favourites bro'Town, Hairy Maclary and Footrot Flats. From Len Lye to Gollum, feast on the talents of Kiwi animators. In his backgrounder to the Animation Collection, NZ On Screen's Ian Pryor provides handy pathways through the frogs, dogs and stop motion shenanigans.