In these never-aired commercials, comic genius Spike Milligan urges New Zealanders to sign the Campaign Half Million petition against the introduction of nuclear power. Instead he advocates wind power while standing in breezy Wellington. The ads were never shown, though they did end up in a TV news story on the decision to ban them, thus gaining prime time exposure. The petition, organised for the Campaign for a Non-Nuclear Future, eventually gained 333,087 signatures, representing 10% of New Zealand's population at the time.

Long before Ghost Chips, even before "don't use your back like a crane", life in Godzone was fraught with hazards. This collection shows public safety awareness films spanning from the 50s to the 70s. If there's kitsch enjoyment to be had in the looking back (chimps on bikes?!) the lessons remain timeless. Remember: It's better to be safe than sorry.

Taken from an unflinching anti-drink driving road safety campaign, this 1982 ad was made for the Ministry of Transport by Kiwi ad company Silverscreen. The concept was inspired by controversially imagined scenes in Oscar-winning 1979 Vietnam movie The Deer Hunter, in which US soldiers are forced to play Russian roulette by their Vietcong captors. The idea of equating the risks of drunk driving with Russian roulette has been repeated many times since, including campaigns by advertising agencies in Thailand and Italy.

David Bellamy told Kiwis their old man’s beard had to go, Spike Milligan advised “Just put up a windmill Daddy!” … in 1977 the international celebrity counselling New Zealanders was Puerto Rican-born musician José Feliciano, telling Godzoners to “go easy” on power consumption. With the second oil shock looming, this was one of a series of 70s public service announcements produced to encourage energy conservation. The blind virtuoso — famous for songs like ‘Feliz Navidad’ and his cover of  ‘Light My Fire’ — was filmed on 3 October, a few days before his Auckland show.

In the mid-70s New Zealand was on the edge of recession, and the petroleum-dependent economy was reeling from the first oil shock (the cost of importing oil had ballooned due to restricted supply). To help conserve power, Television One and the Government-run New Zealand Electricity teamed up for a series of public service announcements. In this 1975 slot, English actor Edward Woodward — fresh from starring as secret agent Callan, and playing the uptight sergeant in cult horror The Wicker Man — raises a toast to NZ, and counsels Kiwis to ‘save power’ in his inimitable style.

Two cars, one day: directed by Taika Waititi, this extended public service announcement uses humour to address the dangers of motoring under the influence of marijuana. A trio of tamariki imitate their Dads’ stoned antics, driving home what’s at stake when getting behind the wheel while ‘blazed’. Young Julian Dennison was fresh from his acting debut in Shopping. Waititi later cast him to co-star with Sam Neill in his 2016 hit Hunt for the Wilderpeople. The advertisement was part of a Clemenger BBDO traffic safety campaign made for the NZ Transport Agency.