Taken from an unflinching anti-drink driving road safety campaign, this 1982 ad was made for the Ministry of Transport by Kiwi ad company Silverscreen. The concept was inspired by controversially imagined scenes in Oscar-winning 1979 Vietnam movie The Deer Hunter, in which US soldiers are forced to play Russian roulette by their Vietcong captors. The idea of equating the risks of drunk driving with Russian roulette has been repeated many times since, including campaigns by advertising agencies in Thailand and Italy.
Since 1959 Cadbury Flake advertisements have been evoking the sensual pleasure of consuming the bar. The ads’ soft focus emphasis on young women enjoying “only the crumbliest, flakiest chocolate” has also moved more febrile minds to make risqué associations with the chocolate that “tastes like chocolate never tasted before”. This 1983 edition, produced by Silverscreen, sees a winsome woman wander in a romantic rural landscape before showing “a very special way to eat chocolate.” Homage was paid to the campaign in Taika Waititi’s 2016 feature Hunt for the Wilderpeople.
Loosely based on the case of a real-life computer dealer who acquired international bank records and later died mysteriously on Auckland Harbour Bridge, Spooked marked Geoff Murphy’s first local movie in 15 years (after time directing in Hollywood). Everyman Kevin (Christopher Hobbs) is caught up in a barrage of intimidation after buying some used computer equipment and unwittingly receiving corporate secrets; Cliff Curtis plays the journalist investigating his case. There are also rare cameos by director Vincent Ward and Goodbye Pork Pie star Kelly Johnson.
Toyota launched its classic Welcome to Our World campaign in late 1989, to support the company's sponsorship of the upcoming Commonwealth Games and the Sesqui 1990 festival. This version was put together for the 1995 America’s Cup and Rugby World Cup. But there is minimum product placement in the heart-warming montage of Aotearoa landscapes and people, set to country singer John Grenell’s baritone take on the Jim Reeves song. The Geoff Dixon-directed campaign ran for a decade; the song topped the Kiwi charts when it was released in early 1990.
Rodeo thrills and spills — Kiwi style — are on display in this documentary following two cowboys travelling the circuit in a 1950s Chrysler. They compete in events in Fairlie, Rerewhakaaitu and Warkworth, and encounter American and Australian stars along the way. Broncos, calves and bulls are ridden, wrestled or roped; but pride of place goes to spectacular shots of them using rodeo skills to capture deer by helicopter. A parade, the 'Cowboy's Prayer' and fearless rodeo clowns also feature. Legendary commercials maker Geoff Dixon (founder of company Silverscreen) directs.
Arguably one of New Zealand's most beloved advertising campaigns, the Crumpy and Scotty adverts combined an iconic Kiwi author, odd couple comedy, and off road driving. They also deftly sent up two cliches: the unruffled country guy — in the shape of Good Keen Man Barry Crump — and the wimp from the city (played by Lloyd Scott). The first ad sees Scotty trying to sell the brilliance of the Hilux four-wheel drive, while Crumpy takes a backroads short cut. The follow-up spot sees Scotty taking extra precautions. The Crumpy and Scotty ads continued for 12 more years.
Vincent Ward's fifth feature follows an Irishwoman in 1860s New Zealand, as Māori tribes resist the occupation of their land by the British. Sarah (Samantha Morton) has had an affair with a Māori and borne his child. Years later the boy is kidnapped by his grandfather, a powerful tribal leader. Sarah embarks on a search for her child, aided by warrior Wiremu (Cliff Curtis). When she finds him, both mother and son must decide to which culture they belong. This excerpt from the notoriously ambitious film sees Sarah encountering charismatic chief Te Kai Po (Temuera Morrison).
Drama and commercials director Peter Burger (Until Proven Innocent, Fish Skin Suit) is profiled in this episode from a bilingual Māori Television series about artists. In this extract, he traces the origins of his career to a “crazy little accident” in the form of drama lessons taken to correct a childhood lisp. His early aspirations to be an actor were soon eclipsed by a fascination with the process of directing. Making adverts provided him with a chance to develop and hone the storytelling skills he would apply to television and film.
Producer Pat Cox instigated Kiwiana classic Footrot Flats: The Dog's (Tail) Tale and has produced some of New Zealand’s most iconic commercials, including the long-running Speights 'onya mate', Mainland Cheese 'these things take time', and the 100% Pure NZ tourism campaigns.
Geoff Dixon began making commercials in the 70s — the decade he launched legendary ad company Silverscreen Productions, whose clients included Cadbury, Toyota, Air New Zealand and Singapore Airlines. Ranging across New Zealand and beyond, his work includes iconic images of South Island back roads, Barry Crump crashing utes through the bush, and Michael Hurst singing a war cry for the Kiwi bloke.