Lew Pryme's life was a wild ride that took in everything from rock and roll to rugby before it was cut short by AIDS in 1990 (he was 51). This moving documentary interviews an ailing Pryme reflecting on his journey and (still secret) sexuality; it follows him from Waitara to becoming one of the most popular hip-swinging music stars of the 60s. He went on to manage singers Mark Williams, Rob Guest and Tina Cross; and in the early 80s he became the first executive director of Auckland Rugby Union, introducing cheerleaders and 'pizazz' to Eden Park.
Lew Pryme was a popular New Zealand performer, who appeared in big screen musical Don't Let it Get You and on sixties television show C'mon. After stints as a music promoter and agent, Pryme played a part in bringing the entertainment and sports worlds together as executive director of the Auckland Rugby Union - introducing cheerleaders, mascots and music entertainment to rugby fans.