The rich scenery around Lake Wakatipu has inspired painters, postage stamps and director Peter Jackson. Shortly before leaving NZ in 1954, photographer Brian Brake headed south for the NFU to capture images of lake, mountain, tourist and miner. Amid the postcard perfection, Brake films mist-shrouded hills sliced open by mining, and a trio of skiers on Coronet Peak, travelling hand in hand. Tourists swap lake steamers for open top buses, en route to the Routeburn track; and one old-timer sets out on horse to pan for gold, via the abandoned mining village of Macetown.

This 1949 NFU film is a whistle-stop tour of Aotearoa that, per the title, takes in the full gamut of the scenic wonderland. Splendidly filmed in Kodachrome, there are lakes (Tutira, Manapouri, Te Anau, Wakatipu), caves (Waitomo), mountains (Cook/Aoraki, Egmont/Taranaki) and forests and farms aplenty, with the occasional city sojourn and an obligatory ferry shot. In the narration indefatigable nature is harnessed for man’s needs and appreciation. Of note is a sequence on gum-collector Nicholas Yakas, who shows impressive agility as he scales a giant kauri.  

This excerpt from the United Travel-sponsored travel show features presenter Clarke Gayford showing viewers around the Blanket Bay luxury lodge, on the shores of Lake Wakatipu near Queenstown. Gayford is joined by champion snowboarder (and Dancing with the Stars dancer) Hayley Holt for some heli-snowboarding, followed by an après ski spa and beer. For snow fans, the item features spectacular backcountry boarding runs. United Travel Getaway screened on Prime Television in 2007.

In this short James Rolleston (Boy) stars as a Kiwi lad who banters with an elderly bearded fulla (Bruce Allpress) who claims to be God; the 'BMX Kid' challenges him to a Lake Wakatipu bomb competition to prove it. Kiwi stuntman/director Tim McLachlan's film was a finalist in Your Big Break, a filmmaking contest run by Tourism New Zealand which attracted over 1000 scripts from around the globe. Five finalists were given the chance to turn their scripts into a short film. The brief was to "capture the spirit of 100% Pure New Zealand — the youngest country on earth". 

Made for the 75th anniversary of the Tourist and Publicity Department, this National Film Unit short film surveys New Zealand tourism: from shifts in transport and accommodation, to how Aotearoa is marketed. The "romantic outpost of Empire" seen in 1930s promotional films gives way to a more relaxed, even saucy pitch, emphasising an uncrowded, fun destination. Middle-earth is not yet on the horizon; instead Wind in the Willows provides literary inspiration. Directed by Hugh Macdonald (This is New Zealand), it screened alongside Bugsy Malone and won a Belgian tourist festival award.

This 70s current affairs show does a cost benefit analysis of Trade Minister Warren Freer’s Maximum Retail Price scheme (MRP), which capped retail prices. Drawn from an era of economic theory poles that was apart from the market deregulation of the 80s, the investigation sets out to poll opinion in supermarket aisles, a grocery in Glenorchy, and factory floors (Faggs coffee, Cadbury chocolate). The checkouts are a battlefield between red tape and free range retail. The early animated sequence by Bob Stenhouse marked an early use of animation in a local TV documentary. 

In the 2000s mockumentary realism (led by The Office) was making its mark in television comedy. Series The Pretender gave Kiwi politics the embedded camera treatment, with expat comedian Bob Maclaren playing overconfident property developer-turned-MP Dennis Plant. The first episode of the second series sees Plant cause political chaos, with the launch of his Future New Zealand party. This season was nominated for three Qantas TV awards in 2009, including best comedy. The show was created by Peter Cox (Insider’s Guide to Happiness) and Great Southern TV’s Philip Smith.

For this 1987 Kaleidoscope report, architectural commentator Mark Wigley uses Kiwi resort towns as fuel for an essay on local architecture. He visits Waitangi, arguing that Aotearoa should have followed the "rich ornamental example" of the Whare Rūnanga, instead of the restraint of the Treaty House. He praises Paihia’s "cacophony of bad taste" motels. In part two, he compares Queenstown and Arrowtown, and admires a gold dredge and the Skyline gondola. Wigley, then starting his academic career in the United States, would become an internationally acclaimed architectural theorist.

This short film about a teen struggling to connect with his father took the top prize in NZ On Screen's inaugural ScreenTest film competition for high school students. Wakatipu High School pupil Lachie Clark made Alone with his Year 13 Media Studies classmates Ella Little and Alex Booker. Following the theme "coming of age", teen Charlie (Joel Malcolm-Smith) heads to the hills to escape his dad's harsh words. ScreenTest judge Jackie van Beek (The Breaker Upperers) praised the "beautiful landscapes, cinematography and editing". TV producer Philip Smith plays the dad.

Directed by David Sims, A Train For Christmas follows the Kingston Flyer as it chugs through the farmland of Southland from Lumsden to Kingston, where on the shores of Lake Wakatipu it meets with the steamer TSS Earnslaw. With the driver as narrator, this poetic, and sometimes fantastical (the train talks at one point) celebration of steam transportation evokes a bygone era when the train “would stop at every crossing, hedge and house.” The steam train is cast as an integral part of a vast landscape and the communities that it travels through.