Travelling quiz show It’s in the Bag was fronted in its first, extended incarnation by Selwyn Toogood (based on his radio series), before being revived by Māori Television in 2009, with Pio Terei as host. Competitors have to answer three questions before they can pick a bag, hoping it contains treasure. Several of Toogood's catchphrases — "by hokey!”, ”what’ll it be customers, the money or the bag?” — became TV catchphrases. His glam bag ladies included Heather Eggleton and Tineke Bouchier. After Toogood's 1986 retirement, John Hawkesby took over, then Nick Tansley. 

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It's in the Bag - Dunedin (1974)

Television, 1974 (Full Length Episode)

It's in the Bag was a travelling television quiz show, fronted by Selwyn Toogood. Competitors were selected from the audience and had to answer three questions before they could select a bag and bargain for its contents. Toogood's catchphrases, such as, "by hokey!" and, "what'll it be customers, the money or the bag?", have become part of folklore. This 1st June, 1974 episode was telecast from Dunedin's Mayfair Theatre; a Frigidaire ("jet-o-matic") Home Laundry and Pye hi-fi system are on offer amongst the booby prizes. Heather Eggleton is the glam bag lady.

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It's in the Bag - Masterton (Series Five, Episode 12)

Television, 2013 (Full Length Episode)

In 2009 Māori Television rebooted the classic game show first hosted by Selwyn Toogood. In this fifth season episode, Stacey Daniels Morrison and Pio Terei take the popular roadshow to Masterton in the Wairarapa. Contestants answer locally themed questions (ranging from local iwi to Brian Lochore, Jemaine Clement and Ladyhawke) and earn the right to barter for the money or the bag. But as Morrison says, “remember that lurking in some of those bags are the boobies …”. Prizes include a basketball stands, a 50 inch TV and of course, the MultiKai cooker. 

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It's in the Bag - Ohakune (Series Five, Episode Three)

Television, 2013 (Full Length Episode)

In this Māori Television reboot of the classic game show, presenters Pio Terei and Stacey Daniels Morrison take the roadshow to the North Island town of Ohakune, under the foot of Mt Ruapehu. To be able to barter for te moni or te kete, contestants have to successfully answer locally themed questions. In this episode from the fifth season, players — including one who saw Selwyn Toogood in the original show as a six-year old — are quizzed on giant carrots, halitosis, stamps and ski fields. Imagine those famous carrots in the MultiKai cooker!

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It's in the Bag - Opunake (Series Four, Episode Six)

Television, 2012 (Full Length Episode)

In 2009 Māori Television rebooted the classic television game show first hosted by Selwyn Toogood back in 1973. Presenters Pio Terei and Stacey Daniels Morrison travelled to the regions to quiz contestants with locally-specific questions, and the players earn the right to choose between the money or the bag. In this episode from Māori TV's fourth season, the show travels to the Taranaki town of Opunake, birthplace of Peter Snell. Prizes include a multi-kai cooker and an electric guitar. The series is presented in English and te reo: “What’ll it be Aotearoa?”

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It's in the Bag - Waimamaku (Series Four, Episode Four)

Television, 2012 (Full Length Episode)

In 2009 Māori Television rebooted the Selwyn Toogood-hosted 70s game show, with presenters Pio Terei and Stacey Daniels Morrison giving contestants the immortal choice: the money or the bag? In this episode — complete with web players — the road show comes to Ngāpuhi territory: the Northland town of Waimamaku. The series is bilingual; but how ever you say it be careful what you choose: as Stacey says, “Instead of a TV you might get a can of V!” The show ends with Pio leading a ‘Pokarekare Ana’ singalong. “Too much!”

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  • TVNZ

  • NZ Broadcasting Corporation

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