You are here:





0 MB


0 MB

Clips (4)

  1. Part one of three from this full length episode.

  2. Part two of three from this full length episode.

  3. Part three of three from this full length episode.

  4. Credits from this full length episode.


It's in the Bag was a travelling television quiz show, fronted by Selwyn Toogood. Competitors were selected from the audience and had to answer three questions before they could select a bag and bargain for its contents. Toogood's catchphrases, such as, "by hokey!" and, "what'll it be customers, the money or the bag?", have become part of folklore. This 1st June, 1974 episode was telecast from Dunedin's Mayfair Theatre; a Frigidaire ("jet-o-matic") Home Laundry and Pye hi-fi system are on offer amongst the booby prizes. Heather Eggleton is the glam bag lady.

Credits (3)

 Terry Bryan
 Selwyn Toogood

Post a comment

I am:

Please keep your comments relevant to this title. Email addresses are never displayed, but they are required to confirm your comments.

Comments (13)

 sandra montgomery

sandra montgomery

my daughter who was about two and a half was pictured as the credits were going up at the end of the show, it was in the regent theatre, a final show. she is 33 this year! don't know whether it was a one of or not -would've been about 83 or 84 ?



This show has good memories to me..i still remember Selwyn Toogood after 40 pr so years ! Love those expensive high end prizes up for back when a house cost around $35,000 so a $750 stereo was like $7000 now !

 ross leonard sayer

ross leonard sayer

Its in The Bag - originally based on a radio and tv series in Australia hosted by Bob and his wife Dolly Dyer that show was Pick a Box - Selwyn
Toogood though about that show and so on 1-januay-1954 it began on radio for 11 years although the NFU film the radio version and later on it finally appeared on TV in 1973 and on that first night Anne Mc Millan won a colour tv I think it was a Pye Ultimate. it went off air in 1979 return for 1 off special 1985 and return for another few years with John Hawkesby and Hilary Timmins then in 1992 return with Nich Tangsley and Suzy Aitken. One episode was film in Whakatane in february-1979.

 Paul Ward

Paul Ward | website

@John: we don't have the resources to clear and upload every episode of It's in the Bag. If you want to re-watch the episode you were in you could try contacting TVNZ Archives and see if it still remains on tape. Good luck!

 John D'Ornay

John D'Ornay

I was a contestant in New Plymouth in 1986 and was wondering when the replay was going to air. John Hawkesbury was the compare

Show 5 more comments

Produced by

 NZ Broadcasting Corporation


You need to be logged in to add to your favourites.

Related Titles (17)

 Beauty and the Beast Xmas Special 1982

Television, 1982 (Full Length)

Hosted by Selwyn Toogood

 These New Zealanders - Gisborne

Television, 1964 (Full Length)

Narrated by Selwyn Toogood

 Weekly Review No. 355 - Railway Worker

Short Film, 1948 (Full Length)

Narrated by Selwyn Toogood

 Weekly Review No. 374 - The Coaster

Short Film, 1948 (Full Length)

Narrated by Selwyn Toogood

 Will the Real Mr Claus Please Stand Up

Television, 1977 (Full Length)

Includes an It's in the Bag parody

 Every Second Counts - 8 October 1987

Television, 1987 (Full Length Episode)

Another TV game show

 The W Three Show - National Final

Television, 1980 (Full Length Episode)

Selwyn Toogood was a later host of this quiz show for children

 See Me Go

Music Video, 1981

"The money or the bag" inspired this band's album title

 Studio One - New Faces Final, 1974

Television, 1974 (Full Length)

More light entertainment from 1974

 Mastermind - Series 15, Final

Television, 1990 (Full Length Episode)

More serious quizzing

 This is Your Life - Selwyn Toogood

Television, 1985 (Full Length Episode)

Toogood gets presented with the big red book

 These New Zealanders - Gore

Television, 1964 (Full Length)

An earlier Toogood excursion to the south

 Miss New Zealand 1973

Television, 1973 (Full Length)

Also filmed in Dunedin in the early 70s

 The Years Back - The State of the Nation (Episode 13)

Television, 1973 (Full Length Episode)

New Zealand finds its feet

 Pictorial Parade No. 86 - Inside the Bag

Short Film, 1959 (Full Length)

Radio heyday of the iconic show

 Frost Over New Zealand - The Fat Society

Television, 1973 (Full Length Episode)

More contemporary household appliances

 It's in the Bag - Opunake (Series Four, Episode Six)

Television, 2012 (Full Length Episode)

A latter adaptation of the show

Collections.   See all collections ›  

Included in:

 Kiwi TV Classics
 Best of the 70s


What'll it be customers, the money or the bag? 
By Hokey!