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Life Begins at 40 Dave and the Dynamos, Music Video – 1983

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A tongue in cheek paean to the joys of middle age, this jaunty, amiable rocker was an unlikely hit in the more electro-pop oriented early 80s. Written by Dave Luther, from folk pop group Hogsnort Rupert, it was the 12th biggest selling single in NZ in 1983. The all-singing, all-dancing music video, like so many of the era, was an Avalon studios television production. Less typically, by the standards of the day, it practically amounts to a major production with multiple sets and a cast of dozens while the band hams it up for all they are worth.

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