Comedian [Te Ātihaunui-a-Papārangi]
Jimi Jackson found fame showcasing his comic chops on the internet. In 2013 he began starring in short, expletive-loaded comedy clips. Loaded onto Vine, YouTube, Facebook and Instagram, they won him a devoted fanbase — and over 900,000 Facebook followers. Soon he was doing live comedy tours in Aotearoa and Australia. In 2017 Jackson starred in Māori Television show Jimi's World, and won headlines after being photographed in blackface. The following year he made his big screen debut in comedy Alien Addiction — starring as Riko, who discovers a UFO near his Waikato town and befriends some aliens.
I saw some of Jimi's early little posts he did, just doing some pranks and stuff and I thought, 'This guy's cool. He's pretty ruthless and doesn't have any barriers. No filter. This is the right guy.' So I actually wrote the movie around what I thought he could do. Director Shae Sterling on casting Jimi Jackson in movie Alien Addiction, The NZ Herald, 8 November 2018
Internet comedy sensations Jimi Jackson and Thomas Sainsbury have a close encounter with some aliens in this big screen sci-fi comedy. On learning that a UFO has crash-landed near his Waikato town, Riko (Jackson) ends up clashing with Peter the 'alientologist' (Sainsbury), whose thoughts on aliens are far from friendly. Alien Addiction is the first movie from director Shae Sterling, who has directed music videos for artists including Stan Walker, Scribe, Brooke Fraser and Maisey Rika.
After showing she could definitely generate a headline from an interview (when she quizzed Bachelor winner Art Green on matters sexual, in a 2015 NZ Herald web series) Anika Moa got her own chat show on Māori Television in 2016. The couch interview format saw Moa interview guests and review media in her trademark candid style, from actors Cliff Curtis and Lucy Lawless to politician Chloe Swarbrick. Eleven 30-minute episodes were made for series one; a second series began in 2017. The series won praise for its fresh (non white male) perspective.
This daily after school show for young audiences covered celebrities, music, movies, sport, fashion and interviews. Content for the YouTube generation included cross-media segments like ‘Snackchat’ (make a meal in the Snapchat time limit), and ‘Hundy on a Mundy’ (viewers complete unpleasant tasks for prizes). It was made by Kiwi kids television powerhouse Whitebait TV for TV2. The show's presenters included Eve Palmer, Michael Lee, musician Massad Barakat-Devine and Adam Percival (What Now?). In 2016 it became The Adam and Eve Show, then shifted to ZM radio.