Produced by Stanhope Andrews, Country Lads was used to advocate for a reorganised government filmmaking body to publicise the war effort, before screening in cinemas as the first National Film Unit production. Lads shows footage of soldiers as they leave for the front. Adolf Hitler had called the Kiwi soldiers "poor deluded country lads"; but here the description is co-opted as a compliment. A national character is expressed — pioneers who had "helped make this country what it is: happy, prosperous and free" — and is used to underpin the soldiers' mission.
Directed by Annie Goldson (Brother Number One), this 1995 TV documentary explores the story of Cecil Holmes, who won Cold War notoriety in 1948 when he was smeared as a communist agent, while working as a director for the National Film Unit. This excerpt — the opening 10 minutes — revisits the infamous snatching of Holmes' satchel outside Parliament, his Palmerston North upbringing, war service, and the founding of the Government's National Film Unit. There are excerpts from a 1980 interview where Holmes describes his inspirations (including UK film Night Mail).
In this short James Rolleston (Boy) stars as a Kiwi lad who banters with an elderly bearded fulla (Bruce Allpress) who claims to be God; the 'BMX Kid' challenges him to a Lake Wakatipu bomb competition to prove it. Kiwi stuntman/director Tim McLachlan's film was a finalist in Your Big Break, a filmmaking contest run by Tourism New Zealand which attracted over 1000 scripts from around the globe. Five finalists were given the chance to turn their scripts into a short film. The brief was to "capture the spirit of 100% Pure New Zealand — the youngest country on earth".