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Don't Be Late

Ermehn , Music Video – 1998

from the album Samoans: Part 2 (1998)

Herman Loto Sakaria, dubbed the 'Godfather of South Auckland hip hop', was an original member of pioneering hip hop group Otara Millionaires Club. His slinky R&B-infused single 'Don’t Be Late' featured on his first album as Ermehn, Samoans: Part II. The video draws on the trappings of 90s success: a beautiful trio lip-synching in a golden elevator, joined by a party crew with turntables, heavy jewellery and hands in the air, with Ermehn — sharp in denim and shades — rapping straight to camera. At one point the action moves and the MC is backlit in blue neon in front of now-demolished iconic Auckland venue the Palace Hotel.

All my peoples on the east side, all my peoples on the west side, all my brothers on the south side, all my sisters on the north side...
– Excerpt from the opening refrain of 'Don't be Late' by Ermehn

Key Cast & Crew

Profile image for Marc Swadel

Marc Swadel

Camera

Generic Profile image for Kane Massey

Kane Massey

Director

Produced by

Deepgrooves