This edition of the National Film Unit newsreel series promotes a newly established New Zealand industry: the manufacturing of domestic ware. It shows the process of producing a cornucopia of Crown Lynn-like crockery — plates, cups, saucers, teapots, vases, etc. Machines make and glaze plates, while technicians cast irregular shaped vases, make prototypes for items such as Toby jugs, hand paint, and apply transfers. For, as the title suggests, the potter's wheel and handiwork still have their place, even in the age of mechanical reproduction.
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