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It's in the Bag - Dunedin (1974) Television (Full Length Episode) – 1974 Quiz Show

It's in the Bag - Dunedin (1974)

Television (Full Length Episode) – 1974 Quiz Show

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It's in the Bag was a travelling television quiz show, fronted by Selwyn Toogood. Competitors were selected from the audience and had to answer three questions before they could select a bag and bargain for its contents. Toogood's catchphrases, such as, "by hokey!" and, "what'll it be customers, the money or the bag?", have become part of folklore. This episode from 1 June 1974 was telecast from Dunedin's Mayfair Theatre. A Frigidaire ("jet-o-matic") Home Laundry and Pye hi-fi system are on offer amongst the booby prizes. Heather Eggleton is the glam bag lady.

What'll it be customers, the money or the bag?
– Selwyn Toogood