This Elemeno P video sees the band performing inside a storage freezer in an ice cream factory. "There was no legitimate reason for shooting in a freezer," recalls director Greg Page ('Exit to the City', 'Super Gyration'). "I just enjoy torturing the bands I work with." The location was secured through Flying Fish executive producer James Moore, whose family owned an ice cream factory in Otara. Page recalls the challenges of filming in below freezing temperatures here.
The temperature inside the freezer was minus 28 degrees C, and we were told that under no circumstances must it get above minus 15, or millions of dollars worth of ice cream would be ruined...– Directer Greg Page