Phil Bell is a hip hop artist (as DJ Sir-vere), music TV presenter, and editor of iconic magazine Rip It Up. He co-founded and ran the Aotearoa Hip Hop Summit for three years. After hosting Max TV show The True School with DJ DLT in 1996, Sir-Vere and DLT were invited to host MTV's Wrekognise. Sir-Vere went on to C4's Holla Hour. His ongoing hip hop compilations Major Flavours have been hits on both sides of the Tasman.
I just think that Rip It Up needs to be everything to everybody now, and that’s what we’re doing.