In early 1974, NZ had more than just the Commonwealth Games on its mind. Norman Kirk’s Labour government was promoting social and ecological issues and the NZBC's 24 radio stations launched a yearlong 'I Care' campaign for the protection of the environment. A contest to find a theme song was won by John Hanlon whose credentials as a conservation crooner had been established with his eco-anthem 'Damn the Dam'. The launch in Petone was presided over by conservation minister Joe Walding, an understated logo was unveiled, and Hanlon performed his winning song.
Song written by John Hanlon