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This video for the debut single from Christchurch rockers The Feelers was one of the first made by director Joe Lonie following the disbanding of Supergroove (where he played bass and learnt his craft directing their videos) and earned him a nomination for Best Video at the 1998 NZ Music Awards. It begins, as it ends, with a man fleeing from unseen forces. Lonie builds and maintains momentum with constant motion and cutting, while underlining the pressure motif by having the band performing in a boiler room and claustrophobically running through a pipe.
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