Joe Lonie began making music videos while playing bass for legendary band Supergroove. Since then his 60 plus music clips — four of them Tui award-winners — have included one-shot wonders Gather To The Chapel (for Liam Finn) and Blowin’ Dirt (for Goodshirt). On top of a busy commercials career, and a Cannes Gold Lion award, Lonie began adding drama to his CV in 2012, thanks to two short films set in a moving vehicle: foulmouthed, festival-hopping taxi tale Honk if You're Horny, and rock band short Shout at the Ground. He also directed South Auckland-set web series The Factory.
Filmmaking is the best job there is. Every time I get the chance to do it I count myself extremely lucky. Joe Lonie
2013, Director - Web
2013, Director, Additional Dialogue - Web
2007, As: TV Director - Film
2007, Director - Music video
2003, Director - Music video
2002, Director - Music video
2001, Director - Music video
2001, Director - Music video
2000, Director - Music video
1998, Director - Music video
1996, Director - Music video
1994, Director - Music video
1994, Director - Music video
1994, Co-Director - Music video
1994, Director - Music video
1993, Director - Music video
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