Profile image for Joe Lonie

Joe Lonie

Director

Joe Lonie began making music videos while playing bass for legendary band Supergroove. Since then his 60 plus music clips — four of them Tui award-winners — have included one-shot wonders Gather To The Chapel (for Liam Finn) and Blowin’ Dirt (for Goodshirt). On top of a busy commercials career, and a Cannes Gold Lion award, Lonie began adding drama to his CV in 2012, thanks to two short films set in a moving vehicle: foulmouthed, festival-hopping taxi tale Honk if You're Horny, and rock band short Shout at the Ground. He also directed South Auckland-set web series The Factory.

Filmmaking is the best job there is. Every time I get the chance to do it I count myself extremely lucky. Joe Lonie