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Hero image for You Gotta Know

You Gotta Know

Supergroove , Music Video – 1994

from the album Traction (1994)

Black, white and red exuberance abound in this award-winning music video from Supergroove. The band's funk-heavy live performance is intercut with scenes of the band clowning around at the Otara Market, on a Three Kings volcano, and crowded into the back of an open-top VW. The hairstyle of vocalist and future Cambridge classics scholar Karl Steven — shaved, aside from an extended fringe arrangement at the front — is a relic from another era. An alternative video made for the same song revolves around the band doing everything backwards.

Key Cast & Crew

Profile image for Joe Lonie

Joe Lonie

Co-Director

Generic Profile image for Sigi Spath Junior

Sigi Spath Junior

Co-Director , Cinematographer, Producer