Marae - Fashion

Television (Full Length) – 2002

In 2002 a catwalk show showcasing young Māori fashion design was held at Auckland Public Library. At the same time, just streets away, industry leaders and media packed the Auckland Town Hall for the high profile L'Oreal Fashion Week. In this report from te reo Maori current affairs show Marae, young Maori designers discuss the joys and the challenges of starting off in the fashion industry. Marae then visits the L'Oréal show, quizzing L'Oréal Fashion Week founder Pieter Stewart about Māori designers. Working hard backstage are siblings and makeup artists Andrea and Nathan Kake.

I'm more interested in targeting Māori clientele, or indigenous clientele from around the world, as opposed to just general tauiwi that think it's 'in' this year and 'out' that next year. Whereas for me it's not an 'in' 'out' thing: it's a lifestyle choice and a permanent style.
– Māori fashion designer Jeanine Clarkin on her intended market, early in this report