Phil Bell is a hip hop artist (as DJ Sir-Vere), music TV presenter, and editor of iconic magazine Rip It Up. He co-founded and ran the Aotearoa Hip Hop Summit for three years. After hosting Max TV show The True School with DJ DLT in 1996, Sir-Vere and DLT were invited to host MTV's Wrekognise. Sir-Vere went on to C4's Holla Hour. His ongoing hip hop compilations Major Flavours have been hits on both sides of the Tasman.
I just think that Rip It Up needs to be everything to everybody now, and that’s what we’re doing. Phil Bell in 2009, after taking over as editor of Rip It Up magazine
In 2002 Mai FM was celebrating it’s tenth anniversary, and this piece from Marae documents just how far the radio station had come, and how they celebrated. In its 10 years Mai FM had become Auckland’s “number one radio station”, leading in many key demographics. The station celebrated the anniversary with a concert at Auckland’s St James Theatre, featuring hip hop stalwart DJ Sir-Vere, and Katchafire, who had just signed to the station’s record label and were yet to release their debut album. The piece is in te reo, but many of the interviews are in English.
Director Chris Graham delivers five minutes of cars, comedy and eye candy in this slick who's who of the 2003 Kiwi scene. Featuring DJ Sir-Vere, ex sports star Matthew Ridge, Paul Holmes (well actually he was a no show — but his understudy appeared to get the message across) and VJ Jane Yee, this remarkably polished clip succeeded in planting a relatively unknown hip hop artist squarely on the front page. The result was the biggest selling Kiwi single of the year — and a 2005 NZ Music Award for Best Video. It cost at least $50,000 to make.