Paora Maxwell spent three years as Chief Executive of Māori Television. He began in the job in May 2014 after time heading TVNZ’s Māori and Pacific Programmes Department, and 15 years making shows for his company Te Aratai Productions. Maxwell was set to step down from Māori Television in August 2017.  

The purpose of my work is very important. I've always been a person who, you know, wanted to do things and wanted to, in some sort of idealistic way, make the world a better place. Paora Maxwell in an interview with the NZ Herald's Michele Hewitson, 17 May 2014
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2016 Matariki Awards

2016, Presenter - Television

The first Matariki awards recognise Māori achievers across everything from sport, to academia, to business. The audience pay special tribute to Scotty Morrison, the IronMāori team, and All Black Nehe Milner-Skudder. Nominated for the Waipuna-ā-Rangi Award for excellence in art and entertainment are Stan Walker, Cliff Curtis and artist Lisa Reihana; one of the trio will later score the night's supreme award. Musical guests Ria Hall and The Modern Māori Quartet combine to enliven 'Ten Guitars'. The awards were presented on behalf of Te Puni Kōkiri and Māori Television. 

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Fresh - Jason Momoa and Wentworth (Series Three, Episode 16)

2013, Executive Producer - Television

This June 2013 edition of the TVNZ Pasifika youth show is presented by actor Robbie Magasiva from his base in Melbourne, where he has a role in Australian prison drama Wentworth. Elsewhere the Poly-plethora includes a visit by Pani (Goretti Chadwick) to Armageddon Expo in Hamilton to meet Game of Thrones actor Jason Momoa. Pani makes the hard man with Hawaiian heritage blush, and gets the lowdown on his mako tatau. Niuean artist Kenneth Green also talks about his tattoo; Tiger and Raa visit the school principal; and reggae band Brownhill close with ‘First Love’. 

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Fresh

2011 - 13, Executive Producer - Television

Fresh is a popular TVNZ youth show with a focus on Pasifika arts, culture, events and sport. Since 2011 its “Poly-platter” of pacific flavours has ranged from singer Ria Hall and sports star Sonny Bill Williams, to Game of Thrones actor Jason Momoa and hip hop choreographer Parris Goebel. It screens on Saturday mornings on TV2. Fresh regulars have included Robbie Magasiva, Samoan 'sisters' Pani and Pani, and the Fresh Housewives. The show is produced by Tiki Lounge Productions, the team behind online PI social network Coconet.tv. 

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Salat se Rotuma - Passage to Rotuma

2011, Executive Producer - Television

Former pop singer Ngaire Fuata grew up in Whakatane thinking she was Māori. Her father Fu, from the tiny Pacific island of Rotuma — population 2000 — had long given up explaining where it was (even to his Dutch wife Marion). In this Tagata Pasifika documentary, Ngaire’s beloved father takes ill, so she visits his birthplace with her eight-year-old daughter Ruby. One flight to Nadi, a drive to Suva and a three-day boat ride later, they reach the island during the magical Fara season. Salat marked the documentary directing debut of Whole of the Moon actor Nikki Si'ulepa. 

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Fresh - First Episode

2011, Executive Producer - Television

This first episode of the popular TVNZ Pasifika youth show is presented by brothers Nainz and Viiz Tupai (aka Adeaze), who are heading back to Samoa to play a post-Tsunami fundraising gig in the village of Lalomanu. Elsewhere, Vela Manusaute hosts Brown’n’around and is MC at Manukau PI festival Strictly Brown, before teaming up with Bella Kololo and Jermaine Leef to judge Fresh talent. Actor Jason Wu gets ready for the premiere of movie Matariki; the Samoan myth of Sina and the eel gets fresh retelling; and Bill Urale (aka King Kapisi) talks tatau.

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Tagata Pasifika - 2011 Polynesian Blue Pacific Music Awards

2011, Executive Producer - Television

It’s Samoan Language Week and Tom Natoealofa says “Talofa!” to kick off Tagata Pasifika's coverage of the 2011 Polynesian Blue Pacific Music Awards. Natoealofa co-hosts with Angela Tiatia, from the TelstraClear Pacific (now Vodafone) Events Centre in Manukau. The awards honour everything from gospel to urban. Nesian Mystik take out a trifecta including the big one, and Ladi 6 collects a brace. In the last clip Annie Crummer picks up a Lifetime Achievement gong, and the Ponsonby Methodist Church Choir perform her song ‘See What Love Can Do’.

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The Laughing Samoans

2010, Executive Producer - Television

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Tagata Pasifika - Hine Moana: A Journey Home

2010, Executive Producer - Television

In this 2010 Tagata Pasifika story, reporter Adrian Stevanon follows efforts by a group of PI mariners to preserve the traditions and skills of the great Polynesian voyagers — as an armada of canoes from the Cook Islands, Tahiti, Fiji and Aotearoa takes to the seas of Te Moananui a Kiwa (the Pacific Ocean). Stevanon has zero sailing hours when he joins the Pan-Pacific crew of Hine Moana in the Cook Islands, en route to Samoa. Unsure “if this city boy can handle the high seas”, he takes time to find his sea legs, but eventually gets on the foi (tiller) and into ‘vaka mode’.

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Mika Live

2004, Producer - Television

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Ahorangi 2000

2001, Producer - Television

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Tū Te Puehu

2002 - 2008, Producer - Television

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Aroha: Haka and Siva

2001, Director - Television

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Miss Aotearoa 2000

2000, Producer - Television

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Mai FM - It's Cool to Kōrero

1999, Producer - Television

This NZ TV award-nominated documentary tells the story of radio station Mai FM. Founded in 1992 by Auckland iwi Ngāti Whātua, its mix of hip hop, r’n’b and te reo soon won ratings success. Original breakfast host Robert Rakete recalls early days when the station was a CD player hooked up to an aerial, while Mai FM's champions argue the station has executed its kaupapa: promoting Māori language and culture to the youth of Auckland, including the breakout phrase, “it’s cool to kōrero!” The introduction by Tainui Stephens was done for Māori TV's doco slot He Raranga Kōrero.  

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Tikitiki

1999 - 2008, Director - Television

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Rangatira: In the Blood / He Toto i Tuku iho - Donna Awatere-Huata

1998, Producer - Television

This edition of the Rangatira series chronicles the colourful life of Donna Awatere-Huata: activist, opera singer, psychologist, businesswoman, author, Ngā Tama Toa member, ‘81 Tour protest leader, daughter of war hero-turned-murderer. Awatere-Huata’s decades of dedication to Māori causes, including the promotion of literacy and education programmes, are reflected upon by Dr Ranginui Walker, Sir Roger Douglas, Tame Iti and Hana Te Hemara. Filmed here debuting in parliament as an ACT MP, Awatere-Huata was later to be expelled from the party and convicted of fraud.

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1998 Hero Parade

1998, Associate Producer - Television

Marching girls and boys, Camp Mother and Camp Leader and synchronised lawnmowers dance down Auckland’s Ponsonby Road in a celebration of gay pride. The theme of this edition of the (nearly) annual 90s street parade was Age of Aquarius, fitting given the heavy rain. The parade went ahead thanks to sponsorship from Metro magazine, after controversy when the City Promotions Committee declined the request for funding. The parade attracted 70 floats, and up to 200,000 spectators. Among those watching are Julian Clary and Shona Laing, who is one of the judges.

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Radicals

1997, Director - Television

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Radio Wha Waho

1993, Director - Television

Radio Wha Waho was a pioneering bilingual sitcom about a rural iwi radio station that is close to collapse. Among characters talking back in te reo and getting up to antics on this Māori-style WKRP in Cincinnati are a smoothtalking DJ with delusions of being a ladykiller (a pre-Mrs Semisi Hori Ahipene); a young fireball who wants to graduate to a big station in the city (Greg Mayor, future star of Stewart Main short Twilight of the Gods); and Aunty Doss (Kath Akuhata-Brown), the heart and soul of the whole operation. Produced by TVNZ's Māori department.

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Marae

1988 - 1992, 2008 -13, Director, Producer - Television

Marae is the longest running Māori current affairs programme. First broadcast in 1992, the magazine programme aims to keep its audience in touch with the issues, political or otherwise, that affect Māori, and explain kaupapa Māori from a Māori perspective. The Marae Digipoll gives the programme publicity in other media as a respected barometer of matters Māori. Marae was re-launched in October 2010 as Marae Investigates, presented by Scotty Morrison and Jodi Ihaka Marae. It screens on TV One, and is presented half in english and half in te reo Māori. 

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3:45 LIVE!

1989 - 1990, Director - Television

3:45 LIVE! was an afternoon links programme for young people that screened from 1989 - 1990. As well as linking afternoon programmes on TV2, the show included interviews with prominent (local and international) music stars, sports heroes and media personalities of the time, from rapper Redhead Kingpin and Eurythmics' star Dave Stewart to newsreader Judy Bailey and All Black Gary Whetton. Presenters included a young Phil Keoghan (of future-Amazing Race fame), Hine Elder, Rikki Morris, and Fenella Bathfield.

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Waka Huia

2008 - 2009, Executive Producer - Television

A 'waka huia' is traditionally a treasure box to hold the revered huia feather. Waka Huia the TV series records and preserves Māori culture and customs and is presented completely in Te Reo Māori. The long-running series travels extensively to retell tribal histories, and sets a high standard of reo, seeking to interview only fluent speakers. Waka Huia also covers some of the social and political concerns of the day, taking a snapshot of Māori history. Created by Whai Ngata, Waka Huia is a tāonga for future generations.

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Tagata Pasifika

2008 -13, Executive Producer - Television

Tagata Pasifika is a long-running magazine-style show with news, profiles and interviews focusing on Pacific Island communities in New Zealand. The TVNZ show features coverage of Pacific Island cultural events like the annual Pasifika festival, along with longer documentaries. It is the only show focusing on PIs on mainstream New Zealand television. Debuting on 4 April 1987, Tagata Pasifika celebrated 25 years on air in 2012. Stephen Stehlin is the show's longtime producer.

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Te Karere

2008 - 13, Executive Producer - Television

Te Karere is a long-running daily news programme in te reo Māori. Based in the TVNZ newsroom, Te Karere covers key events and stories in the Māori world as well as bringing a Māori perspective to the day's news. Significant for pioneering Māori news on mainstream TV, for three decades it has been a platform for Māori to comment on issues and events. Founded by Derek Fox, it first went to air during Māori Language Week in 1982, before getting its own regular slot the folowing year. Te Karere initially ran for only four minutes, then 15; in 2009 it was expanded to half an hour.