Paora Maxwell spent three years as Chief Executive of Māori Television. He began in the job in May 2014 after time heading TVNZ’s Māori and Pacific Programmes Department, and 15 years making shows for his company Te Aratai Productions. Maxwell was set to step down from Māori Television in August 2017.  

The purpose of my work is very important. I've always been a person who, you know, wanted to do things and wanted to, in some sort of idealistic way, make the world a better place. Paora Maxwell in an interview with the NZ Herald's Michele Hewitson, 17 May 2014

2016 Matariki Awards

2016, Presenter - Television

The first Matariki awards recognise Māori achievers across everything from sport, to academia, to business. The audience pay special tribute to Scotty Morrison, the IronMāori team, and All Black Nehe Milner-Skudder. Nominated for the Waipuna-ā-Rangi Award for excellence in art and entertainment are Stan Walker, Cliff Curtis and artist Lisa Reihana; one of the trio will later score the night's supreme award. Musical guests Ria Hall and The Modern Māori Quartet combine to enliven 'Ten Guitars'. The awards were presented on behalf of Te Puni Kōkiri and Māori Television. 

Fresh - Jason Momoa and Wentworth (Series Three, Episode 16)

2013, Executive Producer - Television

This June 2013 edition of the TVNZ Pasifika youth show is presented by actor Robbie Magasiva from his base in Melbourne, where he has a role in Australian prison drama Wentworth. Elsewhere the Poly-plethora includes a visit by Pani (Goretti Chadwick) to Armageddon Expo in Hamilton to meet Game of Thrones actor Jason Momoa. Pani makes the hard man with Hawaiian heritage blush, and gets the lowdown on his mako tatau. Niuean artist Kenneth Green also talks about his tattoo; Tiger and Raa visit the school principal; and reggae band Brownhill close with ‘First Love’. 

Fresh - Bloopers and Fob Outs (Series Two)

2012, Executive Producer - Television

This bloopers reel from Pasifika youth show Fresh begins with a series of pieces to camera gone wrong: sibling presenters Nainz and Viiz Tupai (Adeaze) get the giggles introducing 'Fresh Games', Laughing Samoan Tofiga Fepulea'i gets his man breasts ready for action, and Pani and Pani get lyrical about raisins. 'Fob Outs' (outtakes set to Outkast’s 'Hey Ya') include Scribe missing a beat, All Black Jerome Kaino getting tongue-tied, choreographer Parris Goebel pulling faces, actors Robbie Magasiva and David Fane mugging for the camera, and Nicole Whippy getting funky.

I Am TV - Series Five, Final Episode

2012, Executive Producer - Television

The final episode of this long-running TVNZ show for Māori youth comes from a BBQ party atop Auckland's TVNZ HQ. When I AM TV began in 2008 it was all about Bebo. Five years later it’s about Bieber (the singer #tautokos the show), Skux and Twitter, and the hashtag #KeepingItReo. Hosts Kimo Houltham and Chey Milne review the year’s highlights: from Koroneihana to a boil up with Katchafire; from dance crews to hunting for Jeff da Māori, with Liam Messam and The Waikato Chiefs; from a Samoan holiday (with co-presenter Taupunakohe Tocker), to defining mana in 2012.

Fresh

2011 - 13, Executive Producer - Television

Fresh is a popular TVNZ youth show with a focus on Pasifika arts, culture, events and sport. Since 2011 its “Poly-platter” of pacific flavours has ranged from singer Ria Hall and sports star Sonny Bill Williams, to Game of Thrones actor Jason Momoa and hip hop choreographer Parris Goebel. It screens on Saturday mornings on TV2. Fresh regulars have included Robbie Magasiva, Samoan 'sisters' Pani and Pani, and the Fresh Housewives. The show is produced by Tiki Lounge Productions, the team behind online PI social network Coconet.tv. 

Salat se Rotuma - Passage to Rotuma

2011, Executive Producer - Television

Former pop singer Ngaire Fuata grew up in Whakatāne thinking she was Māori. Her father Fu, from the tiny Pacific island of Rotuma — population 2000 — had long given up explaining where it was (even to his Dutch wife Marion). In this Tagata Pasifika documentary, Ngaire’s beloved father takes ill, so she visits his birthplace with her eight-year-old daughter Ruby. One flight to Nadi, a drive to Suva and a three-day boat ride later, they reach the island during the magical Fara season. Salat marked the documentary directing debut of Whole of the Moon actor Nikki Si'ulepa. 

Fresh - First Episode

2011, Executive Producer - Television

This first episode of the popular TVNZ Pasifika youth show is presented by brothers Nainz and Viiz Tupai (aka Adeaze), who are heading back to Samoa to play a post-Tsunami fundraising gig in the village of Lalomanu. Elsewhere, Vela Manusaute hosts Brown’n’around and is MC at Manukau PI festival Strictly Brown, before teaming up with Bella Kololo and Jermaine Leef to judge Fresh talent. Actor Jason Wu gets ready for the premiere of movie Matariki; the Samoan myth of Sina and the eel gets fresh retelling; and Bill Urale (aka King Kapisi) talks tatau.

I Am TV - Series Four, Episode One

2011, Executive Producer - Television

Young choreographer Parris Goebel features in the first episode from season four of Māori youth show I AM TV.  The series promoted te reo through interviews and music. Vince Harder performs "Say This With Me", Hawaiian reggae band Kolohe Kai hit Aotearoa, and a teen Parris Goebel heads to the United States to audition for TV's America's Best Dance Crew, with her award-winning hip hop group ReQuest Dance Crew. Plus new presenters Taupunakohe Tocker and Chey Milne are introduced by friends and family. I AM TV is the successor of Mai Time, which ran for 12 years. 

I Am TV - Series Four, Episode Two

2011, Executive Producer - Television

Two presenters are tricked into visiting Rotorua in the fourth series of Māori youth magazine show I AM TV.  Host Taupunakohe Tocker excitedly tells Kimo Holtham and Chey Milne they are being sent to Las Vegas, but instead they end up in 'Rotovegas'. Holtham and Milne tour around Rotorua diving for coins at Whakarewarewa Village, eating corn cooked in geothermal water, and meeting locals, including musician JJ Rika. Tocker interviews Tiki Taane and ropes pedestrians in to do air guitar, while Stan Walker shows what it's like backstage at his Auckland concert. 

Tagata Pasifika - 2011 Polynesian Blue Pacific Music Awards

2011, Executive Producer - Television

It’s Samoan Language Week and Tom Natoealofa says “Talofa!” to kick off Tagata Pasifika's Aotearoa award-nominated coverage of the 2011 Polynesian Blue Pacific Music Awards. Natoealofa co-hosts with Angela Tiatia, from the TelstraClear Pacific (now Vodafone) Events Centre in Manukau. The awards honour everything from gospel to urban. Nesian Mystik take out a trifecta including the big one, and Ladi 6 also wins. In the last clip Annie Crummer picks up a Lifetime Achievement gong, and the Ponsonby Methodist Church Choir perform her song ‘See What Love Can Do’.

50 Years of New Zealand Television: 7 - Taonga TV

2010, Subject - Television

This edition in Prime’s television history series surveys Māori programming. Director Tainui Stephens pairs societal change (urbanisation, protest, cultural resurgence) with an increasing Māori presence in front of and behind the camera. Interviews with broadcasters are intercut with Māori screen content. The episode charts an evolution from Māori as exotic extras, via pioneering documentaries, drama and current affairs, to being an intrinsic part of Aotearoa’s screen landscape, with te reo used on national news, and Māori telling their own stories on Māori Television.

Laughing Samoans at Large - First Episode

2010, Executive Producer - Television

This 2010 series adapted the theatre comedy of Laughing Samoans Eteuati Ete and Tofiga Fepulea’i into a show on TV2, pairing sketches and interviews with excerpts from their stage show. In this opening episode Aunty Tala (Fepulea’i) receives a sign that a prospective husband is in Wellington and takes her niece Fai (Ete) to nab him. Their tour of the capital includes Te Papa, Cuba Street, The Backbencher Pub near Parliament, and Les Mills gym. Aunty Tala flirts with All Blacks Jerome Kaino and Ma’a Nonu, opera singer Ben Makisi, Prime Minister John Key and actor Robbie Magasiva. 

Tagata Pasifika - Hine Moana: A Journey Home

2010, Executive Producer - Television

In this 2010 Tagata Pasifika story, reporter Adrian Stevanon follows efforts by a group of Pacific Island mariners to preserve the traditions and skills of the great Polynesian voyagers — as an armada of canoes from the Cook Islands, Tahiti, Fiji and Aotearoa takes to the seas of Te Moananui a Kiwa (the Pacific Ocean). Stevanon has zero sailing hours when he joins the Pan-Pacific crew of Hine Moana in the Cook Islands, en route to Samoa. Unsure “if this city boy can handle the high seas”, he takes time to find his sea legs, but eventually gets on the foi (tiller) and into ‘vaka mode’.

Mika Live

2004, Producer - Television

Aroha - Haka and Siva

2002, Director - Television

This episode of the te reo Māori anthology series follows a scandalous relationship between Siva (Pua Magasiva), a 19-year-old Samoan man, and Haka (radio DJ Ngawai Greenwood) a 45-year-old Māori poet. Unable to contain their passion, the couple's public lovemaking hits the headlines. Siva's family take matters into their own hands. This episode marked the first on-screen starring role for Magasiva, who would make his name as nurse Vinnie Kruse in Shortland Street. Director Paora Maxwell later spent three years as Chief Executive at Māori Television.  

Ahorangi 2000

2001, Producer - Television

Tū Te Puehu

2002 - 2008, Producer - Television

Miss Aotearoa 2000

2000, Producer - Television

Mai FM - It's Cool to Kōrero

1999, Producer - Television

This NZ TV award-nominated documentary tells the story of radio station Mai FM. Founded in 1992 by Auckland iwi Ngāti Whātua, its mix of hip hop, r’n’b and te reo soon won ratings success. Original breakfast host Robert Rakete recalls early days when the station was a CD player hooked up to an aerial, while Mai FM's champions argue the station has executed its kaupapa: promoting Māori language and culture to the youth of Auckland, including the breakout phrase, “it’s cool to kōrero!” The introduction by Tainui Stephens was done for Māori TV's doco slot He Raranga Kōrero.  

Rangatira: In the Blood / He Toto i Tuku iho - Donna Awatere Huata

1998, Producer - Television

This edition of the Rangatira series chronicles the colourful life of Donna Awatere Huata: activist, opera singer, psychologist, businesswoman, author, Ngā Tama Toa member, ‘81 Tour protest leader, daughter of war hero-turned-murderer. Awatere Huata’s decades of dedication to Māori causes, including the promotion of literacy and education programmes, are reflected upon by Dr Ranginui Walker, Sir Roger Douglas, Tame Iti and Hana Te Hemara. Filmed here debuting in parliament as an ACT MP, Awatere Huata was later to be expelled from the party and convicted of fraud.

1998 Hero Parade

1998, Associate Producer - Television

Marching girls and boys, Camp Mother and Camp Leader and synchronised lawnmowers dance down Auckland’s Ponsonby Road in a celebration of gay pride. The theme of this edition of the (nearly) annual 90s street parade was Age of Aquarius, fitting given the heavy rain. The parade went ahead thanks to sponsorship from Metro magazine, after controversy when the City Promotions Committee declined the request for funding. The parade attracted 70 floats, and up to 200,000 spectators. Among those watching are Julian Clary and Shona Laing, who is one of the judges.

Radicals

1997, Director - Television

This 1997 Inside New Zealand documentary looks at the evolution of modern Māori political activism, from young 70s rebels Ngā Tamatoa, to Te Kawariki's protest at Waitangi Day in 1995. Directed by Paora Maxwell, it is framed around interviews with key figures (Syd Jackson, Hone Harawira, Ken Mair, Mike Smith, Annette Sykes, Eva Rickard, Joe Hawke). The interviewees explore events, and the kaupapa behind their activism, from thoughts on sovereignty, and the Treaty of Waitangi, through to symbolism (tree felling, land marches) and being kaitiaki of the environment. 

Tikitiki

1997 - 2008, Director - Television

Radio Wha Waho

1993, Director - Television

Radio Wha Waho was a pioneering bilingual sitcom about a rural iwi radio station that is close to collapse. Among characters talking back in te reo and getting up to antics on this Māori-style WKRP in Cincinnati are a smoothtalking DJ with delusions of being a ladykiller (a pre-Mrs Semisi Hori Ahipene); a young fireball who wants to graduate to a big station in the city (Greg Mayor, future star of Stewart Main short Twilight of the Gods); and Aunty Doss (Kath Akuhata-Brown), the heart and soul of the whole operation. Produced by TVNZ's Māori department.

Marae

1988 - 1992, 2008 -13, Director, Producer - Television

Launched in 1992, Marae is the longest running Māori current affairs programme. It aims to keep its audience in touch with the issues — political or otherwise — that affect Māori, and explain kauapa Māori from a Māori perspective. The Marae Digipoll is seen as a respected barometer of matters Māori. Marae was relaunched briefly in October 2010 as Marae Investigates, presented by Scotty Morrison and Jodi Ihaka Marae (and later Miriama Kamo) . Screening on TV One, Marae is presented half in english and half in te reoi. It is now made by company Pango Productions.

3:45 LIVE!

1989 - 1990, Director - Television

3:45 LIVE! was an afternoon links programme for young people that screened from 1989 - 1990. As well as linking afternoon programmes on TV2, the show included interviews with prominent (local and international) music stars, sports heroes and media personalities of the time, from rapper Redhead Kingpin and Eurythmics' star Dave Stewart to newsreader Judy Bailey and All Black Gary Whetton. Presenters included a young Phil Keoghan (of future-Amazing Race fame), Hine Elder, Rikki Morris, and Fenella Bathfield.

Waka Huia

2008 - 2009, Executive Producer - Television

A 'waka huia' is traditionally a treasure box to hold the revered huia feather. The multi award-winning television series of the same name records and preserves Māori culture and customs. It is presented completely in Te Reo Māori. The long-running series travels extensively to retell tribal histories, and sets a high standard of reo, seeking to interview only fluent speakers. Waka Huia also covers some of the social and political concerns of the day, taking a snapshot of Māori history. Created by the late Whai Ngata, Waka Huia is a tāonga for future generations.

Tagata Pasifika

2008 -13, Executive Producer - Television

Tagata Pasifika is a magazine-style show with items and interviews focusing on Pacific Island communities in Aotearoa. Debuting on 4 April 1987, it features coverage of Pacific Island cultural events like the Pasifika festival, plus longer documentaries. It is the only show focusing on PIs on mainstream New Zealand television. After TVNZ announced that its Māori and Pacific shows would no longer be made in-house, Tagata Pasifika veterans Stephen Stehlin, Ngaire Fuata and John Utanga took over production in 2015 through their company SunPix. Website TP+ launched in 2018.

Te Karere

2008 - 13, Executive Producer - Television

Te Karere is a long-running daily news programme in te reo Māori. Based in the TVNZ newsroom, Te Karere covers key events and stories in the Māori world as well as bringing a Māori perspective to the day's news. Significant for pioneering Māori news on mainstream TV, for three decades it has been a platform for Māori to comment on issues and events. Founded by Derek Fox, it first went to air during Māori Language Week in 1982, before getting its own regular slot the folowing year. Te Karere initially ran for only four minutes, then 15; in 2009 it was expanded to half an hour.