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Nathan Price


Director and former comic Nathan Price studied quantum physics, before graduating with a Broadcasting Communications degree from the NZ Broadcasting School. He began in animation and special effects in 1997, and was soon leading CGI/post-production company Oktobor. In 2001 he left to concentrate on directing. Among his award-winning adverts and shows are episodes of The Insiders Guide to Love and flatmate drama The Hothouse — he won Directing Awards for both. In 2023, Price directed feature documentary The Subtle Art of Not Giving a F*ck, adapted from the bestselling self-help book by American Mark Manson.

You can’t think about it. There’s an instant feedback. If they laugh, it’s working, and if they don’t, you adjust around that ... You have to trust the process of trial and error — which is the same with film. Nathan Price on the similarities between improvisational comedy and directing, in an interview with Shots website, 29 September 2014