A pioneer of the commercial use of 16mm film in post-war New Zealand, Robert Steele is arguably a lost name in the local screen industry. A portrait photographer who was making amateur films in 1930, he spent several years in his native Australia before returning to New Zealand for good in 1937. Steele screened his films at workplaces and trade fairs, and was a major producer of commercials in the first decade of Kiwi television.
It's not the time you put in – it's what you put into the time. A 1962 slogan for Robert Steele's company SteeleTelefilm